Okay, Youtube was maybe a bad example. They aren't that far with the enshittification yet, and just started increasing the amounts of ads...

Things I do expect:

• Price increase
• Tiered pricing (okay, that's already a thing for GamePass with the "PC" and "Ultimate" plan)
• Lower price tiers including advertisements (could for instance be placed in games streamed from the cloud)
• Other things that aren't beneficial for consumers.