36
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 20 Jun 2023
36 points (100.0% liked)
World News
22056 readers
42 users here now
Breaking news from around the world.
News that is American but has an international facet may also be posted here.
Guidelines for submissions:
- Where possible, post the original source of information.
- If there is a paywall, you can use alternative sources or provide an archive.today, 12ft.io, etc. link in the body.
- Do not editorialize titles. Preserve the original title when possible; edits for clarity are fine.
- Do not post ragebait or shock stories. These will be removed.
- Do not post tabloid or blogspam stories. These will be removed.
- Social media should be a source of last resort.
These guidelines will be enforced on a know-it-when-I-see-it basis.
For US News, see the US News community.
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 2 years ago
MODERATORS
I suspect this is the real reason I'm seeing so many "non alcoholic beers" on the shelves.
Ever thus: https://m.youtube.com/watch?v=_zZtxE3JzO8
As someone who works in that industry, the reason that has been communicated to us is that they‘re testing the markets and demographics and so on and the results all say younger generations like to drink alcohol less, so there is a pivot to non-alcoholic drinks.
Cause I dislike spreading rumours without something to back it up I went and searched a source which confirms that: https://www.kantar.com/north-america/inspiration/consumer/why-young-adults-are-turning-to-low-no-alcohol-drinks#:~:text=A%202018%20Berenberg%20Research%20report,Boomers%20did%20at%20their%20age.
I love the diligence. That scans honestly, I was wrong to assume the worst. I'm used to InBev and their ilk being kind of terrible.
I‘m not trying to say they or who I work for aren‘t terrible (I could rant a lot about all kinds of my employers I’ve had who all have been terrible in one way or another) just that for this one specific change the main factor might be a shift in mentality towards alcohol.
I actually now that I’ve read the OP think that inflation might be another factor which isn‘t being communicated so openly.