Those below the age of 29 and above the age of 66 were least likely to eat large amounts of beef. Rose said this indicated that the younger generation might be more interested in mitigating the effects of climate change.

I think the reason is probably that beef is more expensive and they can't afford it.

Also, the number of people who eat beef in mixed dishes shows there's probably a huge market for Impossible Burgers. Mixing it into spicy things will disguise the flavor, though Impossible is barely distinguishable from real beef.

I actually prefer cooking with Impossible meat instead of ground beef because the texture is more consistent and it makes a beautiful fond.