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[-] Zedstrian@sopuli.xyz 136 points 1 day ago

"For communicators, Reddit's value is in the real conversations that people are having about your brand today, not where it surfaces tomorrow," said Adam Collins, Reddit's chief communications officer.

Reddit defining its platform as a place for consumers to discuss brands speaks volumes about its motives.

[-] Toasticus@piefed.social 9 points 21 hours ago

"I bought a brand today!"

"Woah! So did I!"

"I'm so happy this brand has made my life!"

"Yeah! So it has mine!"

Fucking riveting stuff there.

[-] db2@lemmy.world 51 points 1 day ago

Compounded by it being mostly bots doing that.

[-] Tollana1234567@lemmy.today 1 points 15 hours ago

he means people making content by arguing/responds with BOTS who argue/responds with users and other bots.

[-] raman_klogius@ani.social 27 points 1 day ago* (last edited 1 day ago)

Reddit is astroturfed from day 1. By that I mean they literally faked it until they made it as in the early days Reddit was 100% consisted of sock puppets, whose activity convinced outside people to join.

[-] Tollana1234567@lemmy.today 2 points 15 hours ago

astroturfing dint take off til trump came into the picture the 1st term, thats when people start flooding the politics and news subs(the gop at the time were threatening to hold social media platforms like reddit , if they dont ban these "illicit subs"). reddit was more diverse before his 1st term.

[-] OctopusNemeses@lemmy.world 21 points 1 day ago* (last edited 1 day ago)

It's long forgotten how reddit was open source. Not only that but people hosted their own instances of reddit as test beds for botting and who knows what else.

The quickmeme incident got memoryholed real fast. That era of image macro memes was basically entirely fabricated.

[-] frongt@lemmy.zip 2 points 9 hours ago

What quickmeme incident? I must have missed that one.

[-] SnotFlickerman 1 points 1 day ago

but to be fair, the first post ever on Reddit was the Downing Street Memo.

[-] tal@lemmy.today 9 points 1 day ago* (last edited 1 day ago)

I mean, you're talking about Reddit, which is a brand, in this comment.

Like, people talk about things, and a lot of things have brands.

[-] Zedstrian@sopuli.xyz 25 points 1 day ago

It's just a bit two-faced and dishonest for Reddit to be marketing itself to users as a platform for genuine discussion while in actuality being a marketing platform for brands.

If more Redditors realized what Reddit has become, they might be more willing to join a platform without the centralized control that enables manipulation.

[-] Evotech@lemmy.world 2 points 16 hours ago* (last edited 16 hours ago)

fucking s&p 500 stock. What are they expecting

[-] floofloof@lemmy.ca 15 points 1 day ago* (last edited 1 day ago)

With enough users on the Fediverse, the astroturfing will come. It's not really inherently resistant to brand placements etc. It's just not big enough to get corporate attention.

[-] Zedstrian@sopuli.xyz 15 points 1 day ago* (last edited 1 day ago)

Astroturfing will come, but the platform itself can't as easily be designed to enable it with preferential algorithms and tracking. If an instance injects ads into its frontend, users can easily switch instances or use an alternative frontend or app; if a specific instance is known to host promotional posts, it can be easily defederated or otherwise blocked.

The same cannot be said for blocking ads or tracking on Reddit, particularly for mobile users.

[-] bad1080@piefed.social 4 points 1 day ago

remember the silence brand crab? pepperidge farms remembers...

[-] Tollana1234567@lemmy.today 2 points 14 hours ago* (last edited 14 hours ago)

remember they had a reddit layout for mobile but they killed it for the app. i think it was called ireddit.

this post was submitted on 23 Aug 2026
218 points (100.0% liked)

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