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EA VP Urges Companies To Think About In-Game Ads During Development: ‘That’s A Huge Opportunity’ (kotaku.com)
submitted 2 days ago by mereo@piefed.ca to c/games@lemmy.world
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[-] ohshit604@sh.itjust.works 2 points 1 day ago* (last edited 1 day ago)

I played Alan Wake (the first one) recently for the first time and was surprised to see Verizon billboards, Energizer batteries/flashlights and Lincoln cars in the game.

I personally didn’t mind it and treated it as an Easter egg opposed to an actual ad, if it were a pop-up or something that halted me in my place I would be annoyed sure but minor things like that kinda give it a bit of realism.

Note; I did want to link the Alan Wake x Energizer/Verizon/Lincoln collab here but then I got this pop-up on the first site that came up -

Pop-ups like this make me not want to use your product or service.

Edit; Kotaku didn’t care for my ad blocker so I’ll link them instead of fandom -

https://kotaku.com/alan-wake-remastered-is-ditching-the-energizer-batterie-1847658945

[-] Zarobi@aussie.zone 1 points 1 day ago

It's very interesting that remakes and remasters seem to be stripping out the ads / in-game branding because the licensing expired or didn't extend to the remake of the same game. For example Death Stranding remake is also removing the Monster cans and replacing them with generic energy liquid. I'm not sure what that means exactly, but it is a thing.

[-] kurcatovium@piefed.social 2 points 1 day ago

They surely won't let Monster get free ads, what are they? A charity? Either pay up or your cans get deleted!

[-] Zarobi@aussie.zone 0 points 1 day ago

Drinkus deletus

this post was submitted on 17 Jul 2026
258 points (100.0% liked)

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