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EA VP Urges Companies To Think About In-Game Ads During Development: ‘That’s A Huge Opportunity’ (kotaku.com)
submitted 2 days ago by mereo@piefed.ca to c/games@lemmy.world
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[-] Tamps@feddit.uk 21 points 1 day ago

Person who has developed a service to put ads in games says companies should think about putting ads in games.

"EA Advertising is a platform that’s directly integrated into Frostbite, the engine EA uses to make its biggest games, from Madden to Battlefield. The idea is to streamline what’s required to create custom ads for clients and then track how players “engage” with the ads. “Advertisers can now collaborate with EA in a privacy-safe way to improve targeting and gain deeper campaign insights,” the company wrote last month. “EA ensures ads are viewable, delivered to real audiences, and measured using industry-accredited standards in partnership with Integral Ad Science.”

this post was submitted on 17 Jul 2026
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