1. Co-opting a hashtag that was used for trans solidarity:

"Classic PC Games #WontBeErased on our watch. Yeah, how’s that for some use of hashtags."

2. Suggestive in-game ad:

The female figure in one of those advertisements very clearly has a penis. The ad is for a soft drink called ChroManticore that tastes of “16 flavours you’d love to mix.” The copy encourages you to “mix it up,” an apparent reference to the trans model in the poster.

3. Assume gender 'joke':

“Did you just assume their gender,” the tweet said. The account was responding to a fan saying that they wanted more from the “guys” at Gamescom.

To me these seem much tamer than sending nazi symbols via email tbh