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The downfall of company logos
(lemmy.ml)
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this post was submitted on 02 Jun 2026
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The absolute worst one is Kia's new logo. However they have managed to go in the opposite direction and make the logo even less clear than it already was.
I’d argue that the HP stripe logo is just as bad:
The KIA logo always reads as “KN” to me, but at least I can fucking read it. The first time I saw the new HP logo I legitimately didn’t know what I was looking at. lip? lili? lqi? lgi? I basically always end up reading it as “lip” instead of “hp”.
MIT did it correctly, and a long time ago.
Though they redefined the colors to only be monochromatic, no more gray i
The new Kia logo looks like they slanted the nine inch nails logo and called it a day.
I drive a 2017 Kia Soul EV and it still has the old logo and I love it. I love that it is a boring, no-nonsense logo. Just straightforward. KIA. No pretense.
Now it’s КИ (sorry if Cyrillic doesn’t show up on your device)
I always read them as KN.
Probably the worst logo in the industry.
Isn't that their old logo too? I dont know why they changed from the recent logo. Their current (and possibly old) logo just screams "cheap car" to me.
You mean that new car market no one has ever heard of, KN?
Ya, Kia Notors