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Steam is basically a PC gaming monopoly, so why isn’t anyone mad?
(www.digitaltrends.com)
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Because of all the other companies in that picture (except GOG, they're cool).
What about itch vor humble bundle?
Humble bundle got stripped by its parent company IGN. That's why they haven't had a good bundle for a long time.
Humble is being enshittified.
I think some of the staff that was laid off started an alternative to humble, but a lack of presence means they aren't well known and i have no idea how they're doing.
itch.io is okay, but they used to be much better back when they first emerged right after Desura collapsed in 2013, and everyone moved their indie titles there, and before Steam had GreenLight and now Early Access. Now they've fallen into a weird space where half of their games' installers aren't even hosted on their site and you get redirected to the game's own website. Humble Bundle has really crappy download speeds, so it's hard to justify using them over Steam for anything larger than a VN, and half the games you buy on HB they actually just give you Steam keys to redeem anyways.
Steam, GoG, Humble Bundle, and Itch are the platforms I regularly buy PC games on. By far and away, Steam is #1. It's got the games, it's well integrated into everything, easy to use (especially on Linux). GoG is good, although I set up Heroic to use with GoG. It's close, but not as many games that I want, and Heroic+GoG is a little less polished than Steam. Humble Bundle and Itch are generally too niche, although so much of my Steam library has come from Humble.