I agree with this point, and it's also why I think the class action suit makes sense. Some of the people who bought The Crew got a physical copy, which is now just a useless disc. It's still just a license like you said, and I agree that it feels like they're selling the game.
It's like if the movie theater sold a DVD for a movie, but the disc will only work while you're in the theatre. Pirating might still be a crime legally but I don't think anyone should feel bad about doing it here, Ubisoft absolutely does not deserve your money over slimy business practices like this.
The last time I played, they had changed this: when you explore new areas, enemies from those areas will start spawning in old locations. I'd still like to see a randomizer option sometime in the future, but I like the new changes.