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Apple design chief Alan Dye departs for Meta
(discuss.tchncs.de)
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Yeah the Human Interface Guidelines were the precursor to design systems, and for a little while, design/ux really was front and center and that influence and patterns that worked spread through software projects and products. Nowadays sadly UX always takes a back seat to capitalizing on attention, and capitalism in general.
Edit: It's important to remember that Apple was writing 350 page interface books in 1992. They pioneered "look and feel."
https://dl.acm.org/doi/book/10.5555/573097
Nowadays those questions are like
"Did the user make a purchase? How many ads did they see in 15 seconds? Are they still scrolling? How much data have you collected?"