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[-] Quetzalcutlass@lemmy.world 18 points 2 days ago* (last edited 2 days ago)

For a prime example of this, look no further than EA's former CEO John Riccitiello, who keeps getting executive positions despite being objectively bad at his job.

He was hired as EA's COO (and later CEO) despite having zero experience in the video game industry (his prior work was at places like Pepsi and Clorox). EA under Riccitiello tried to squeeze every cent possible out of customers through aggressive microtransactions (he infamously stated in a stockholder meeting that he'd like to charge Battlefield players a dollar per reload), pushed to make every game always-online to prevent piracy (a decision that lead to the disastrous SimCity reboot, and the Sims 4 only escaped the same fate due to SimCity's dire reception [though it's theorized its vastly simplified gameplay compared to earlier Sims titles is a remnant of this time]), was a major proponent of the worst sorts of anti-consumer DRM such as SecuROM, and treated employees like trash leading to an exodus of talent. EA was voted the worst company in America twice during his tenure, and people online celebrated when the stock price plummeted and he was finally pushed out.

His post-EA career was also a disaster. After leaving EA (with a golden parachute, naturally), he was hired as the CEO of Unity Technologies - the company behind the Unity game engine - due to his "industry expertise". Over the next few years he ran the company into the ground with awful monetization strategies (he's the one behind the "runtime fee" fiasco, where Unity wanted to charge game developers by how many times their games were installed), wasted billions of dollars acquiring middleware vendors (mainly ad and analytics companies), and set engine development priorities that chased mobile game fads over what the actual users of their product wanted. He "resigned" when the stock price dropped by over 60% in a year due to his mistakes, and the engine's reputation hasn't come close to recovering from the damage his leadership caused.

I can't wait to see what company he ruins next.

this post was submitted on 02 Oct 2025
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