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Dems Accuse Trump of 'Another Bullsh*t Manufactured Crisis' to Justify Chicago Invasion
(www.commondreams.org)
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this post was submitted on 25 Aug 2025
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Cracker Barrel changed their logo and the conservatives are pissed, tanking Cracker Barrel's stock value. Now personally, I think the new logo looks cheap, but I'm not about to trade stock over it.
Frankly, I do think it's worthy of tanking the stock, it's just a really bad sign that the leadership doesn't understand that 'old-fashioned' is key to their brand.
The 'gone woke' criticism is stupid, but it is a real head scratcher that Cracker Barrel thinks they should go all in on modern minimal design when their whole schtick is 'old country store'. They are relatively free of competitive pressure in that niche, and yet they go to a bland logo at odds with their niche.
Because they changed the logo? Who gives a shit?
If it's a good restaurant, why the fuck would it matter if the sign looks slightly different.
Y'all are fucking weird.
You don't buy and sell stocks based on whether they make good food.
As a restauraunt they are "ok".
Their unique draw is as an "experience", a folksy old-fashioned restaurant and country store. Chasing the modern minimalist design sentiment is a troubling sign of forfeiting their marketing advantage over an otherwise crowded market of other generic restaurants.
Now if that 'old-fashioned' was failing and the restauraunts were just a place where a few senior citizens go but is mostly a ghost town, I could see an urgency. Like last time I went to a K&W, you just had like a dozen people, with a surprisingly high number of people toting around some medical equipment. However, in my experience Cracker Barrel has been pretty busy still.