You’re right, every new technology displaces some jobs, but AI is on a vastly larger scale (as was industrial production technology).

Famously, ye olde Boomer could just walk into a factory and get a job. None of these jobs exist anymore, mostly because of automation. Of course, none of those people wrote for a living, or had access to an audience of millions. I doubt that AI will displace jobs on a vastly larger scale but it is certainly communicated on a vastly larger scale.

If you think about all these jobs that might be displaced by AI, how many of them existed in the 1950ies? Many jobs, like web designer, are new. Either these new jobs reflect the displacement of old jobs, or you need a lot more people to do more jobs. Granted, global population has grown a lot, but that's not where these new jobs came from, right?

As to your last question, it’s because the people controlling the narrative don’t want to pay for unemployment benefits, industrial retraining, or anything else that doesn’t immediately make them more money.

Yes, the narrative is all about more money for (intellectual) property owners. That doesn't make a lot of sense if people are worried about losing their jobs.