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this post was submitted on 05 Aug 2025
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Nintendo sits on a load of hard cash and has Apple-like profit margins. They’re not going away anytime soon and I think that’s for the best. They’re one of the last AAA publishers focused on innovation in gameplay which is why I can forgive them being mildly brain damaged sometimes.
No load of hard cash is large enough to allow a company to systematically screw things up; specially not under an economic system that equates "stable profits" with "failure to grow".
And Nintendo's actions aren't the result of [metaphorical] brain damage; there's a consistent pattern here of exploiting brand value for short-term profit.
I’ve read that with current Nintendo finances they can afford to not make any profit for something like 10 or 20 years. I genuinely think that they’re not as much as malicious as they are stuck in very outdated thinking that’s prevalent in Japanese business. They don’t get any short term profit from things like this.
Nintendo doesn't work like your typical western companies where failing to increase profit each quarter = death (investment funds like blackrock play a big part in this, but that's a different story).
They have a number of mobile games, but they don't invest heavily on those, despite said games being high earners - Fire Emblem Heroes' revenue has decreased consistently year by year, but still brought in ~48mil dollars in 2024. If anything, that's proof that they are not exploiting brand value for short-term profit. Their problem is a brain-damaged overzealous protection of their IP, which isn't uncommon in Japan: Johnny and Associates controlled with an iron fist all the photos and videos that could or could not be shown of idols under their management