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this post was submitted on 02 Aug 2025
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American Eagle probably doesn't make good jeans. They didn't 20 years ago last i went in that store. I don't see why saying someone has good genes is inherently racist though. That model from the ad is proportioned in a way that sells clothes or whatever. I don't see how it's different than saying a body builder that is symmetrical and well proportioned has good genes. No one thinks it's racist to say Ronnie Coleman has good genes (and no one doubts it. ) Or LeBron James (whose son is also a pro athlete.) If AA had used a brown model the controversy would be the same except replace racist with great replacement. Outrage drives engagement and that sells pants. American Eagle is working hand in glove with Trump to distract from the disastrous economy and sex traffiking.
The language used on the ad isn’t racist.
Using language that sounds just like racist eugenics being told to viewers by a beautiful blond haired, blue eyed woman is a little suspicious or tone deaf.
It seems more likely to me that they were making a euphemistic pun about her breasts. What do they have to gain by going mask off?
This already got them more attention than anything they’ve ever done before. I would say that it’s a net positive for them.
It is very much in character for white supremacists to claim innocence or do the “it’s just a joke bro” routine.
I doubt the ad men are white supremacists or otherwise ideologically motivated here, they just want to maximize the impact of the ad because profits.
Totally agree on the second point. I wanted to say something along those lines in my original comment but couldn't get the wording right. Maybe AA will end up with a reverse Budweiser situation where they lose the liberal urbanites and the conservative rural people don't step in to save them.
I'd say considering the camera literally pans down to her breasts when she says it, it is probably a boob joke.
They were just saying she has a banging body.