Oh, definitely. It sounds like the CEO is pretty up front about that:

"The launch market is relatively small compared to the economic potential of satellite communication," Wrenn said. "Launch has generally been more of a cost center than a profit center. Satcom will be a much larger piece of the overall industry."

A hard pivot would have been going into food blenders.

Hey, at least blenders also spin. I suspect the choice of the word "pivot" was not an accidental one by Berger :)