Oh, definitely. It sounds like the CEO is pretty up front about that:

"The launch market is relatively small compared to the economic potential of satellite communication," Wrenn said. "Launch has generally been more of a cost center than a profit center. Satcom will be a much larger piece of the overall industry."

A hard pivot would have been going into food blenders.

Hey, at least blenders also spin. I suspect the choice of the word "pivot" was not an accidental one by Berger :)

They wouldn't have gotten the same investor money if they started with this concept, though. They got money to be SpinLaunch, so this is a pivot and a bit of a bait and switch for investors. Kind of like Relativity getting a $billion+ in investments for 3d printed rockets, then turning into Ariane.