When are these idiots (journalists/editors) going to learn that messaging matters? 690 million tonnes? Yeah, sounds like a lot. No context for that number in the headline which is all most people read.

Perhaps instead of listingn only statistics and pretending that laypeople care, help people see what that would mean for them personally. Get them invested in the idea. Help plant the seeds and allow them to come to the conclusion that things should change. It's like someone saying the government spent a billion dollars on something. Sure, that's a lot of money, but the vast majority of people have no real concept of what a billion of something even is.

It's a damn shame that the us isn't more bike friendly. I would kill to have a public transit system that didn't suck, but unfortunately,l unless there is a massive change, I don't see car usage going anywhere.