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Valve Bans Forced In-Game Ads From All Steam Titles
(kotaku.com)
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this post was submitted on 10 Feb 2025
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Who the hell would force ads on a pc game.
Ubisoft
EA. Microsoft. Sony. They all already have product placement similar to movies in their games. Anything to make a buck, except make good games.
This seems to be targeting "watch these ads to get credits" model, which is pretty common in free-to-play games.
One of the funnier/less annoying ads-in-game I've seen would be where they fill the spaces where ads normally are, though. Like, if a game had an IRL stadium or street, they would replace the billboard contents with their own ad content instead of putting in ersatz advertising.
Whatever happens on mobile has ended up being adopted onto traditional gaming platforms down the line. My first encounter with stuff like IAPs was on mobile and lot of people's first introduction to gaming these days is mobile games, so next generation will be more open to it.
Oh
Along a laundry list of bad companies there's runescape fucking RUNESCAPE of all games!
Sounds like a joke tbh
I sounds like a joke, but they've had the cycle of
1: release controversial change to get more money
2: get protests/boycotts of people stopping their membership (subscription)
3: make an 'agreement' that still gets them more money but is mild enough that protests won't meaningfully continue
4: wait a few months for people to cool off
5: repeat
I think this 'cycle' was a lot more violent this time because it was made by a parent company rather than Jagex themselves.
Never knew a cycle existed
Sports games do it
They have game-interrupting full screen ads? Our just product placement. Because only the former is banned
I guess not interrupting because players don’t view having to click through ads to get to the menu as interrupting
Which game makes you click through ads to get to the menu?
Does it count if they are ads for things in the game I am playing? Cuz that seems to be pretty standard in a lot of MP shooters these days where every time you log in, you're bombarded with what are basically ads for new skins, events, features, etc.
What the other person said is what I’m referring to
though the nhl games put actual ads on the boards and pause menu that change on updates cycles
So like Fifa,Makes sense tbh.
A lot of people 😆