When I was growing up in the 80s and some frat-bro types ran around town dressed like the Three Amigos while swilling beers and fumbling their Spanish, parents and teachers would call it "tacky" and "annoying" and "juvenile".

Now, in the 20s, the children of those frat-bros puts on the same outfit and does the same stupid shit. But their peers are the ones rolling their eyes and telling them that they don't look cool, while the parents clap and take pictures and get off on a romanticized youth lived vicariously through their frat-bro kids.

So the frat-bros become resentful. They go home, pull out their crayons, and make up a naked brown man to give them permission to behave miserably. And then they go on podcasts and make Instagram reels explaining how - um, aktuly - if you don't think the tourist-trap Spirit Halloween tier get-up I'm wearing on Cinco-De-Drinko to celebrate getting wasted is cool, you're the real racists.

Then Budwiser releases an "Authentic Mexican Logger" and the same frat-bros lose their fucking minds because their favorite beer company just Went Woke.