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this post was submitted on 08 Jan 2025
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Technology
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Media outlets will have to develop their own audiences over time by using decentralized digital services. It may (seem to) take longer than using centralized services, but it's the only way to avoid censorship and make independent decisions in their strategy and operations.
Basically, media outlets will grow their own audiences like in the old days, just now they do with the digital help.
This is, as we all know, what the internet was supposed to be in the beginning: a decentralized network.
They do that, too. They're on Mastodon as well. They're just doing POSSE. These social media platforms are basically just where they advertise their articles and sometimes get tips for new stories from readers. That's outside of how they use them for investigating stories about those platforms.