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this post was submitted on 28 Oct 2024
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TechTakes
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Big brain tech dude got yet another clueless take over at HackerNews etc? Here's the place to vent. Orange site, VC foolishness, all welcome.
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FastCompany: "In Apple’s new ads for AI tools, we’re all total idiots"
It's interesting that not even Apple, with all their marketing knowledge, can come up with anything convincing why users might need "Apple Intelligence"[1]. These new ads are not quite as terrible as that previous "Crush" AI ad, but especially the one with the birthday... I find it just alienating.
Whatever one may think about Apple and their business practices, they are typically very good at marketing. So if even Apple can't find a good consumer pitch for GenAI crap, I don't think anyone can.
[1] I'd like to express support for this post from Jeff Johnson to call it "iSlop"
Its simple, its catchy, and it turns Apple's own naming scheme against them, I'm fully in support of this.
They're advertising automated slideshows? In 2024? That's desperate.