No, see, if they chose anime that would at least represent an investment in the creation of something however questionable it's overall value for the level of resources involved.

Instead they see anime as a thing people like and are trying to link their existing AI and crypto concepts to it in order to bouy their public perception and get a halo effect going.

They're not choosing to put that value in anime, they're hoping to use anime to make the things they did choose seem more valuable than they are, because otherwise they made horrible choices and won't be given as large a share of society's surplus output to use on the next thing.