They don't want to save Hollywood, they want to control it. They can't control it if the studios shoot their films outside of the US.
Obligatory footnote: EvoPsych is mostly bunk, deeply intertwined with eugenics and riddled with homophobia, sexism and rape apologia.
Serious response: Studies have proven again and again that reading fiction increases empathy. Many English teachers probably chose their jobs because they had a love for literature in the first place and their exposure to it has had its effect on them. [In that regard the absolute worst people on this planet are well aware of this effect and attack libraries, books with diverse viewpoints and the humanities whenever they get a chance to.]
Chanel No.5 suffers from the problem that it was originally made over 100 years ago. While the scent of No.5 did not change much, lots and lots and lots of products that came later imitated the scent of the (at the time) prestigious No.5. So it's not necessarily a case of "No.5 smells like soap", rather than "soaps smell like No.5". And No.5 can't escape the position it founds itself in without becoming something else entirely.
Telling people in danger that their attempts to save themselves are contemptible is nothing but cynical callousness.
The """alpha male's""" masculinity is so fragile, they threw a conniption when seeing a picture of a fit woman.
George Lucas introduced evil guys wearing SS uniforms who conduct genocide before the viewers' eyes and somehow people still pretend that Star Wars is apolitical.
Everybody knows that these claims are bullshit. "1st Amendment rights" is the biggest dog whistle for bigots that they claim whenever their disrespectful conduct has consequences. You don't give a flying fuck about other people's "1st Amendment rights" when it isn't your racist, sexist or transphobic friends. Otherwise you'd be up in arms against book bans, but your kind cheers for them and every other effort to silence people you don't like.
They are totally right, it's a shame that PC Gamer did not name a single woman.
One nitpick though: Two of the women named in the article, Rieko Kodama and Amy Hennig, did not create games for PC. Both were employed by console makers. Jen Zee being acknowledged is certainly deserved, but a there are many, many trailblazing women in PC gaming which should be highlighted: Roberta Williams (co-founder of Sierra Online), Brenda Romero (Wizardry series), Jade Raymond (Assassin's Creed producer) or Danielle Bunten Berry (M.U.L.E.), just to name a few.
Particularly the omission of Roberta Williams who has not only co-founded one of early gaming's most successful game dev studios and publishers, but also designed the long-running King's Quest series which transformed and defined the adventure game genre, is inexcusable. It does not get more influential in gaming than that.
Ars Technica has done an interview with Unity's Marc Whitten and Whitten's responses are very, very telling:
"It was not our intent to nickel-and-dime it, but it came across that way," he said. [...]
"A large part of the problem, Whitten said, was that Unity "didn't communicate effectively... There were areas where there was some confusion, and we could have done a better job." [...]
"That's on us," he continued. "We didn't do a good enough job... of delivering the information that would help people."
It shows how dishonest he still is: Of course, they wanted to nickel-and-dime everything. People were not "confused", they were outraged. No matter how much of a mess Unity's initial explanations of the details were, the core message was pretty clear: Unity was aiming to get as much money out of developers as it can and it did neither bother to iron out the details of the changes, nor assess the potential damage their plans could do.
Rumours from inside Unity said that their own employees warned management, but managment saw a chance to make money and plowed ahead.
And going by Whitten's statements, they still want to hide behind meaningless corpo-speak and the same people who got their business into this mess now claim that they have changed their ways.
Personally I am convinced that 99% of that is just performative. They know it's bullshit to get angry about pronouns, but they do it because it generates attention and serves as a anti-LGBT+ dog whistle.
If MTG and Massie are the only sources of that information, I would not count on it being reliable. I would not be surprised if their version of the Epstein files only included Democrats.