The anarchist library is pretty good if you're interested in anarchist theory.
The FAQ is a great starting point, I'd recommend jumping around though, it's easier to get specific answers than reading straight through imo.
The librarian picks would also probably be a good place to look, one of the recommendations there is Emma Goldman who is great.
I actually kinda feel that someone like Bernie may have had enough youth appeal to have a somewhat organic version of that happen. During the 2016 primaries, a decent amount of memes and online talk were spawned by him/his campaign.
Definitely agree that delivery is extremely important though, campaigning on helping workers while appearing elite and out of touch just makes people consider you a liar or to be looking down at people.