We don’t like religious symbols in public space, so let’s put more of these, yay!
Yeah, they try to put non-religious things instead like cool Dante's inferno statues. End result is that the religious symbols are banned, or if they aren't, that there are other non-religious symbols around them. As much as they are a religion legally, they are atheists and their symbols are not religious, just fancy branding.
Proselytism is bad, so we need to recruit more people to fight it.
Yeah, what's weird about that? Fire is bad so we need to recruit more firefighters to fight it. TST does not proselytize, as they don't try to convert you into any religion. The are just an NGO.
Yes, and that's plain old recrutiment/advertising of their cause. Proselytization refers to trying to convert someone to a religion, which they don't do.
Correct.
Yes, so an NGO. Where did I say they are a non-profit?