It is divisive propaganda. Probably.
The US Government has said the drone sightings are not a hazard to air traffic nor do they pose a threat to national security. Many of the drones have been sighted around military installations and equipment which, given their "no-threat" official position they probably know what they are and either can't or won't say.
Based on the drone's size (larger than some small manned aircraft flown by citizen pilots), observable flight time (2+ hours), altitude (above 400ft/~120m), and the number of them, they are almost certainly a registered and monitored commercial drone or a defense contractor test.
It's likely propaganda because of it's timing to the CEO shooting and the way in which the state(s), federal government, and media have been responding. A US senator claimed that they were from an "Iranian Mothership" off the coast of the United States. Governors have been giving the public's curiosity an official voice. The (social) media has been amplifying the story because those companies have CEO's who also have made their fortunes on screwing over regular folks.
I imagine from a certain perspective this all might sound like the conspiracy nut has stopped taking her meds, but it's much more banal than that. Civil unrest is not good to maintain the status quo which is what governments and media organizations are (broadly) designed to do. Most of their efforts are not malicious; they're really just trying to keep the peace.
tl;dr The drones are a distraction from the growing civil unrest for the subset of the population that is fantasy prone to get distracted by.
edit: My knowledge of aviation law seems to have been largely wrong. A response to this comment clarifies the rules and regulations regarding drones. Based on the information they shared, I still think the parts of the government that care about our airspace would be aware of craft the size and altitude of the drones sighted.
His fortune is built on seed money from apartheid south africa. How is it news he has a nazi fetish?