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Wendy’s Vows No Burger ‘Surge Pricing’ After Online Fury (www.thedailybeast.com)
submitted 9 months ago by vegeta@lemmy.world to c/news@lemmy.world
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Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.

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[-] FuglyDuck@lemmy.world 269 points 9 months ago* (last edited 9 months ago)

So to clarify, they’re saying that they’ll roll it out in ‘25 or so. And that it will be only used for discounts.

What they’re not sayin, is that they’re going to take the year to jack prices to 3x normal- incrementally so people won’t notice all at once.

Then they will offer discounts- 50%, maybe.

So even the discounted price will still be 1.5x more costly, while the surge pricing is 3x.

Further, they’ll probably tie the discounts to app use; an app which invades your phone and gives them shitloads of data.

Tl:dr: Wendy’s CEO thinks we’re all dumb.

[-] skulblaka@startrek.website 74 points 9 months ago

Tl:dr: Wendy’s CEO thinks we’re all dumb.

People still purchase Wendy's, he's got good reason to think that.

[-] FuglyDuck@lemmy.world 11 points 9 months ago

Yeah, I wasn’t going to go there. He’s probably right. At least about enough of their patrons to make more money

[-] nothingcorporate@lemmy.world 8 points 9 months ago

I think they hired the CEO of Unity

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[-] fmstrat@lemmy.nowsci.com 27 points 9 months ago

Welcome to the McDonalds app.

[-] PatFussy@lemm.ee 20 points 9 months ago

It will be the anti surge. Just charge prices 3x higher but if you own the app and come in between 1pm and 5pm you can get 50% off. I hate this "own the app for discounts" but this is 100% what will happen. Id be willing to wager my sons entire life on this.

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[-] KoalaUnknown@lemmy.world 10 points 9 months ago* (last edited 9 months ago)

an app which invades your phone and gives them shitloads of data

Their app isn’t too bad (at least for now). It has enough data collection that I wouldn’t want to download it, but it isn’t just strait spyware like some fast food apps cough McDonald’s.

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[-] MushuChupacabra@lemmy.world 89 points 9 months ago

As a show of good faith, fire your CEO.

[-] Paddzr@lemmy.world 86 points 9 months ago

Fuck them for even suggesting it.

Boycott anyway. Show we can't be fucked with else next business will call our bluff.

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[-] derf82@lemmy.world 58 points 9 months ago

Probably a PR stunt. If heard more about Wendy’s the last 2 days than the last year.

[-] modifier@lemmy.ca 30 points 9 months ago

Half of the people that read this will probably think it's far-fetched but it's more than likely spot-on, and we should expect to see more enragement engagement in the future.

[-] Aabbcc@lemm.ee 7 points 9 months ago

Engragement

[-] Potatos_are_not_friends@lemmy.world 7 points 9 months ago

I absolutely hate wrestling now because of their whole "there's no good or bad. There's only 'heat'" to talk about engagement. It's what musk does too.

And I have already said fuck that noise.

Engage or not, you're in my go fuck yourself list. And all I will do is shit on your brand. And no, shitting on your brand does not actually increase sales. Look at BP. Look at Kellogg. I will nuke your fucking brand.

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[-] afraid_of_zombies@lemmy.world 50 points 9 months ago

Bullshit. They will roll it out in two years when everyone has forgotten. Just to be on the safe side I will probably never eat there again

[-] Snowpix@lemmy.ca 37 points 9 months ago

Vow will be broken in 5...4...3...2...

[-] reflectedodds@lemmy.world 19 points 9 months ago

They're not raising prices at peak times, just lowering prices at off peak times. (It's the same thing)

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[-] lagomorphlecture@lemm.ee 8 points 9 months ago

Thank God because I'm in the market for a $23 fast food burger right now.

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[-] CosmoNova@lemmy.world 34 points 9 months ago

Because corporations and politicians always keep their vows.

[-] FrowingFostek@lemmy.world 27 points 9 months ago* (last edited 9 months ago)

Exactly, I read in the news paper today that "the increase will be in cents, not dollars". My immediate reaction was to make the air jerking off motion.

Corporations will do what's profitable, that's our economic system, get used to it or get rid of it.

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[-] ConstipatedWatson@lemmy.world 33 points 9 months ago* (last edited 9 months ago)

"Online fury" is a most excellent expression.

Online furies have been awakened and now you can't stop them, Wendy's!

Edit: fixed grammar

[-] figjam@midwest.social 13 points 9 months ago

I always assumed it was easier to awaken online furries

[-] Gradually_Adjusting@lemmy.world 9 points 9 months ago

Better knot try

[-] Witchfire@lemmy.world 31 points 9 months ago

The working class economy: 💀

Wendy's: We're raising prices!

People: 😡

Wendy's: Wait, that makes you mad?

[-] profdc9@lemmy.world 28 points 9 months ago

Don't worry, they're going to a subscription burger based model. You'll have to pay them each month to enter the restaurant.

[-] nucleative@lemmy.world 27 points 9 months ago

I think this was a publicity stunt. We'd all just about completely forgot Wendy's exists... So they come out with this wild idea, let it float for a couple of days and then cancel it. Smooth PR move.

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[-] militaryintelligence@lemmy.world 24 points 9 months ago

It's the Magic 8-ball response. Reply hazy, will try again later

[-] hashferret@lemmy.world 23 points 9 months ago

On top of the surge pricing the bastards have been spamming me with emails. Damned if I can remember when I used my email with them, but their opt out mechanism has me pissed. Have to type in my email after hitting the link, then clearly remain on the list. Sure, FTC rules say you get 30 days or something before I need to stop receiving emails, but virtually every other marketer seems to take me off immediately.

[-] Klear@lemmy.world 6 points 9 months ago

Just mark it as spam, since that's what it is.

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[-] limelight79@lemm.ee 18 points 9 months ago

Why did they even announce it? Just start doing it and wait to see if people care when they notice. You should be able to figure out people aren't going to like it.

No one puts out a giant advertisement that their prices are going up. Trial balloon maybe, to gauge reaction?

[-] mPony@lemmy.world 13 points 9 months ago

obvious trial balloon

[-] spujb@lemmy.cafe 13 points 9 months ago

now that it’s over, and i know it’s different bc it’s not a starvation wage mega corp, but remember when a bar in michigan did exactly this? i remember reddit being so enamored with this

[-] Rentlar@lemmy.ca 27 points 9 months ago

Seems fun as a novelty, and it happens at a specific stated time of day. Dynamic pricing by a fast food chain makes no sense, especially when the schedule isn't disclosed, except to scam unwitting customers out of their money.

[-] butwhyishischinabook@lemmy.world 8 points 9 months ago

Oh man I've been there, great bar.

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[-] _number8_@lemmy.world 11 points 9 months ago

posting works!!!

imagine coming up with this shit -- you must know the evil you're releasing upon the world. like even if you're a shithead billionaire, if this god-awful mechanism were to take hold, it'd be annoying and awful for you too right?

[-] ME5SENGER_24@lemmy.world 10 points 9 months ago

When you’re crazy busy in the kitchen (of a crappy restaurant), you sandbag. Meaning you prepare extra food than is needed because you know the order is coming so you’re cooking in anticipation of the next order. If by “surge pricing” they would discount during the chaos, they’d probably make more money. I haven’t been to Wendy’s in quite a while but when I saw the story break a few days ago I said to myself “I’m completely done, fuck those greedy assholes”

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[-] chemicalwonka@discuss.tchncs.de 10 points 9 months ago

Late stage capitalism in its essence

[-] CobblerScholar@lemmy.world 10 points 9 months ago

Too late shithead, shove your square burgers right up your ass which is convenient because now you can eat them yourself

[-] Postreader2814@lemm.ee 9 points 9 months ago* (last edited 9 months ago)

We did it, Lemmee!

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this post was submitted on 28 Feb 2024
579 points (100.0% liked)

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