Painting a target for fascists or to whom?
This opinion looks a little question-begging to me: do all businesses who declare these kinds of things do so as branding? I myself, don't believe they do as many would be doing so for advocacy for minority groups, for example.
It’s the same as if your company donates to anti-gay causes. Bigots line up to buy your chicken sandwich but others will protest.
Or, you can be Target and piss off both
I would gladly “paint a target on my back”(whatever that vague threat means) if I could open a minority owned store.
It’s important to show people that success and independence is possible. And if some racist/bigoted idiot has a problem with that, it’s equally important to show yourself standing up to that.
Oh no! Now the conservative religious bigoted pukes will target me, which they definitely didn't do to my gay aass already.
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