161
submitted 3 hours ago by MicroWave@lemmy.world to c/news@lemmy.world

Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’t

Conservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”.

In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDonald’s and Walmart that had embraced DEI years earlier fell into line and announced an end to their policies.

But new research published on Friday and shared exclusively with the Guardian found that companies that resisted the pressure and kept their DEI practices, including Costco, Apple and Delta Air Lines, performed just as well as their competitors who pulled back.

top 16 comments
sorted by: hot top controversial new old
[-] dudeface@lemmy.world 2 points 36 minutes ago

Where I work is pretty woke still, I don’t know why someone cares much about what their workmates are or want to be

[-] HazardousBanjo@lemmy.world 24 points 2 hours ago

No corporation is pro-working class.

That being said, some are certainly worse than others.

I will forever remain a loyal Costco member if they keep up their pro-consumer practices, including keeping their DEI programs.

[-] Gork@sopuli.xyz 42 points 3 hours ago

I will never ever set foot in a Target again when they completely abandoned their commitment to DEI.

[-] Jaysyn@lemmy.world 6 points 2 hours ago* (last edited 2 hours ago)

The correct saying is, "Go Fash, Lose Cash."

Apple absolutely shouldn't be in this list. They are basically working for ICE at this point.

[-] Tango@piefed.ca 1 points 2 hours ago

The correct saying is, “Go Fash, Lose Cash.”

Tongue-twisters don't generally make great slogans

[-] Jaysyn@lemmy.world 2 points 1 hour ago* (last edited 1 hour ago)

That's not a tongue twister, it's a rhyme.

It's only four syllables, FFS.

[-] uberdroog@lemmy.world 10 points 3 hours ago

Its is weird because I know people who work are target and a few who have been there for going on 30 years and their stories tend to be positive and describe a very inclusive environment. I mean compared to other companies in that market...

[-] Folstar@lemmus.org 16 points 2 hours ago

For decades, Target was a fairly progressive and forward thinking company (by big company standards). That was why it was such a kick in the dick when Target dropped DEI.

The whole situation was kind of weird since the CEO, Brian Cornell, who had been a vocal supporter of DEI and Target was wildly successful with him at the helm, seemed to lament the decision to end DEI... so who made that choice? The leader who pushed DEI and made us profitable was somehow overruled and it cost the company a shitload of money so now the CEO has to be replaced. What? What the fuck is going on a Target HQ?

[-] ultranaut@lemmy.world 4 points 2 hours ago

It was all bullshit the entire time, the public lamentation over the decision is kayfabe. Target never actually supported anything except making more money, as soon as they thought they could make money being against DEI they jumped ship. It was just a very effective marketing campaign where they faked support because it benefited them financially.

[-] UnspecificGravity@piefed.social 4 points 1 hour ago

Target is one of the most DELIBERATELY evil retail corporations on earth. They have an entire surveilance and forensic side business developed specifically to coordinate with law enforcement throughout the community, not just inside their stores.

https://www.bloomberg.com/news/features/2021-08-25/how-target-tgt-police-surveilled-black-neighbors-in-inner-cities

https://www.mprnews.org/story/2011/10/21/target-forensics-lab

https://www.minnpost.com/glean/2021/08/targets-funding-of-neighborhood-surveillance-systems-under-scrutiny/

[-] scytale@piefed.zip 3 points 2 hours ago

I feel like that’s the case for a lot of them. The top level are publicly saying they are scrapping policies, but it’s still actually being observed in the lower levels. Like there’s a gap between what the executives are saying and what the actual people managing the company are doing.

[-] Jaysyn@lemmy.world 2 points 1 hour ago* (last edited 1 hour ago)

Fujitsu America actually doubled down on DEI stuff after Trump was elected.

[-] My_IFAKs___gone@lemmy.world 5 points 3 hours ago

A culture and attitude of inclusion seems to be more important than any policy could be?

[-] SnotFlickerman 4 points 3 hours ago

Lmao the same Apple that sucked up to the Trump admin?

this post was submitted on 14 Aug 2026
161 points (100.0% liked)

News

38782 readers
1577 users here now

Welcome to the News community!

Rules:

1. Be civil


Attack the argument, not the person. No racism/sexism/bigotry. Good faith argumentation only. This includes accusing another user of being a bot or paid actor. Trolling is uncivil and is grounds for removal and/or a community ban. Do not respond to rule-breaking content; report it and move on.


2. All posts should contain a source (url) that is as reliable and unbiased as possible and must only contain one link.


Obvious biased sources will be removed at the mods’ discretion. Supporting links can be added in comments or posted separately but not to the post body. Sources may be checked for reliability using Wikipedia, MBFC, AdFontes, GroundNews, etc.


3. No bots, spam or self-promotion.


Only approved bots, which follow the guidelines for bots set by the instance, are allowed.


4. Post titles should be the same as the article used as source. Clickbait titles may be removed.


Posts which titles don’t match the source may be removed. If the site changed their headline, we may ask you to update the post title. Clickbait titles use hyperbolic language and do not accurately describe the article content. When necessary, post titles may be edited, clearly marked with [brackets], but may never be used to editorialize or comment on the content.


5. Only recent news is allowed.


Posts must be news from the most recent 30 days.


6. All posts must be news articles.


No opinion pieces, Listicles, editorials, videos, press releases, or celebrity gossip will be allowed. All posts will be judged on a case-by-case basis. Mods may use discretion to pre-approve videos or press releases from highly credible sources that provide unique, newsworthy content not available or possible in another format.


7. No duplicate posts.


If an article has already been posted, it will be removed. Different articles reporting on the same subject are permitted. If the post that matches your post is very old, we refer you to rule 5.


8. Misinformation is prohibited.


Misinformation / propaganda is strictly prohibited. Any comment or post containing or linking to misinformation will be removed. If you feel that your post has been removed in error, credible sources must be provided.


9. No link shorteners or news aggregators.


All posts must link to original article sources. You may include archival links in the post description. News aggregators such as Yahoo, Google, Hacker News, etc. should be avoided in favor of the original source link. Newswire services such as AP, Reuters, or AFP, are frequently republished and may be shared from other credible sources.


10. Don't copy entire article in your post body


For copyright reasons, you are not allowed to copy an entire article into your post body. This is an instance wide rule, that is strictly enforced in this community.

founded 3 years ago
MODERATORS