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submitted 13 hours ago by MicroWave@lemmy.world to c/news@lemmy.world

California is one of two states, along with Texas, that have passed policies requiring content creators to say if they’ve been paid by a political campaign to post, and the Golden State is considering cracking down by fining people who don’t.

Campaigns have long worked with celebrities and major influencers to win over voters, but now they are teaming up with smaller creators — sometimes with fewer than 100,000 followers — to reach more tailored audiences. That has sparked debates about whether disclosure rules for political advertisements should apply to content creators, who are expected to play prominent roles in the upcoming midterms and the 2028 presidential election.

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[-] RememberTheApollo_@lemmy.world 4 points 3 hours ago

Should be required to say if they are paid by anyone for the purpose of expressing a political view. Not just campaigns.

[-] gibmiser@lemmy.world 60 points 13 hours ago

See where they are going to fuck this up is by saying paid "political" content. Leaves room to try and weasel out of accountability.

All paid content must be disclosed. If you are being paid by someone to say something then you need to say so. To do otherwise is to lie by omission.

[-] SnotFlickerman 23 points 11 hours ago

Paid content is otherwise known as "advertising." I don't understand why this is so hard for politicians to figure out.

[-] No1@aussie.zone 4 points 7 hours ago

Obviously, they'll need the normal legislative exclusions for politicians.

[-] LodeMike@lemmy.today 1 points 7 hours ago
[-] No1@aussie.zone 3 points 7 hours ago

Politicians create politicial content and don't disclose they were paid all the time!

[-] LodeMike@lemmy.today 1 points 7 hours ago
[-] Ava 5 points 5 hours ago

The person you're responding to is pointing to a common corruption in politics, where politicians can receive money (read:bribes) and then shape their political messaging because of it, usually without much actual difficulty or official scrutiny. They're not saying that the exclusions are actually valuable to the general public.

[-] SnarkoPolo@lemmy.world 15 points 13 hours ago

About time someone called out the rampant propaganda online.

[-] terranoid@lemmy.cafe 3 points 10 hours ago

Do younger generations really ingest as much YouTube/tiktok/ig influencer data as it sounds like? I feel like I just missed that phenomenon, with YouTube being a thing when I was leaving high school... I never got in the habit of watching YouTube like TV, but it sounds like so many others are addicted to that and short form content.

[-] Funkt4st1c@lemmy.world 2 points 7 hours ago

Yes. I dont know a single (gen z) peer who has less than 4 hours screentime daily

[-] tempest@lemmy.ca 6 points 10 hours ago

Yes, and it's not generational at all. Boomers scroll YouTube shorts and tiktok and take it at Gospel just as much as the younger people do.

[-] watson387@sopuli.xyz 12 points 13 hours ago
[-] kibblebits@quokk.au 10 points 13 hours ago

Fines won’t happen because enforcement won’t happen.

[-] UnderpantsWeevil@lemmy.world 6 points 12 hours ago

Enforcement will happen when the government doesn't like the content. TikTok gets broken up. Facebook, Reddit, and Twitter keep churning

[-] terranoid@lemmy.cafe 1 points 10 hours ago

Even then, they will like it as long as it makes tons of money and the owners keep buying off politicians.

End money in politics first.

[-] phillycodehound@lemmy.world 0 points 13 hours ago

Sad but true.

[-] phillycodehound@lemmy.world 6 points 13 hours ago

Good. Disclosure is key!

[-] UnderpantsWeevil@lemmy.world 2 points 12 hours ago

Doing a reboot of Police Academy but they're all investing which CamGirls are being paid in Iraqi Dinar

[-] Pistachio@lemmy.zip 2 points 6 hours ago

Fucking Iraqi Dinar! My dad was sooooo into that shit! Sold most of it now, but still has some stashed away "just in case it RVs!" 🙄

Yo, Politics should be illegal, yo.

[-] terranoid@lemmy.cafe 2 points 10 hours ago

That's a very political statement to make

this post was submitted on 08 Aug 2026
320 points (100.0% liked)

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