Then again when I hear stats like the average item of clothing is worn 7 times,

~what~ ~the~ ~fuck~

Then again when I hear stats like the average item of clothing is worn 7 times, maybe I am not really the target of this

I would be curious if this gets skewed by things like formalwear that someone might have had for just the one event, or don't wear very often. Or if the survey question was ambiguous.

7 times total seems very low. 7 times before a wash seems a bit more reasonable.

When they're no good for clothing anymore, they can still typically be used for other purposes, even if it's just as a cleaning rag. I don't really feel like clothing needs to be thrown out in most cases.

Yeah I thought maybe I'm part of the problem by buying cheap t-shirts and jeans that wear out quickly, but everything I buy gets used way more than 7 times and usually thrown out when holes develop. Super cheap jeans wearing out after 2 months are the worst, but in cold weather months they get worn every day so that's still like 40-60 times being worn.

That’s a good question. I’m the same where I wear my clothes until they’re falling apart. Then again I do repair quality clothes and use old clothes to patch newer ones. Cheap poor quality clothes are a big problem. My wife sews alterations for a dance company and even new costumes from fast fashion companies are terrible to adjust and fix.

Yeah, I like incentives as a component of a larger strategy, but it feels like a problem that would really benefit from being approached from both ends