The same thing happens every summer—the jaded, cynical monster inside me mopes around and pretends he's not going to get excited about SGF (and before it, E3) announcements. There are too many of them, and I've been around too long to become a victim of hype.

And every summer, the hype starts bubbling away anyway, more and more, until it engulfs the jaded, cynical monster. There's usually one announcement that does it for me. This year, that honour went to Guild Wars 3.

I've been a fiend for MMOs as far back as my addled brain allows me to remember, but it was Guild Wars 1 that really turned me into an MMO guy, staying up until 4 am, the glow from my screen emphasising my beautiful, pallid—some might say "corpse-like"—complexion. I expect Guild Wars 3 might spell doom for my social life next year.