Slush is probably the most important event for startups in Europe. This year alone, it was able to attract something like 13,000 people from all over the world, even though it is held in Helsinki, Finland, which is not exactly the most welcoming city in November (it is friggin’ cold). In fact, the name “Slush” comes from the fact that in this period of the year, in Helsinki, usually the streets are covered in a mix of water and snow, which the Finns call “Slush”.

The event is attended by mostly startuppers and investors. Many important companies and names take part in the event: for instance, in this year’s edition, there was on stage John Hanke, the founder of Niantic, and people from a16z and Google Ventures; among the companies having a booth there, Google had an important presence. It is an important event, and it is very business-oriented. So I’m not talking about the usual XR event here: I’m talking about an event where you go to talk about money and business, which is something important if you want to see your XR company survive.