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Jeff Bezos reportedly launches new AI startup with himself as CEO (www.theguardian.com)
submitted 5 days ago by Domino@quokk.au to c/technology@lemmy.world
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Former Amazon CEO to co-head Project Prometheus with tech executive Vik Bajaj, according to the New York Times

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[-] SomethingWentWrong@lemmy.ca 87 points 5 days ago

The name prometheus is already in use by an open source monitoring project:

https://prometheus.io/

They are both in the computer field so there is some chance for confusion. Especially if the Prometheus monitoring project has some AI capabilities then that would strengthen the case for a trademark naming conflict.

Apple Inc, the computer company, had to settle and pay Apple Corps (the Beatles record label) money to settle trademark rights for the Apple name when Apple got into music business:

https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer

[-] Takios@discuss.tchncs.de 8 points 4 days ago

I wouldn't be surprised if Bezos sues the prometheus project to change their name due to trademark infringement or something...

[-] thejml@sh.itjust.works 14 points 5 days ago

AI would help to account for the memory footprint of Prometheus monitoring... but no. Not yet (I've used it for 7+ yrs at this point).

However theres also the NASA "Project Prometheus" which also predates this, more closely matches the name, but sadly also doesn't have AI: found here

[-] homesweethomeMrL@lemmy.world 67 points 5 days ago

the water beverage company Liquid Death has a flavor called "Dead Billionaire". There are lots of flavors available on amazon but for some reason that's not one of them.

[-] JasonDJ@lemmy.zip 14 points 4 days ago* (last edited 4 days ago)

The only time I ever bought Liquid Death was at a concert. I paid $15 for a can. I don't see any humor here. Literally the only option aside from walking all the way to damn near the parking lot for a water fountain.

Probably the only time I felt more ripped off over water was when I willingly spent nearly that much for Gillywater at Universal Studios. Its just regular bottled water. Nothing special at all. At least those round coke bottles at Hollywood Studios were sorta novel.

[-] adavis@lemmy.world 6 points 4 days ago

Don't liquor licences in your country require serving water?

In (all?) of Australia to have a liquor licence requires you also serve free water. That can be tap water, but it has to be available as easily as the alcohol. Typically from a bartender, waiter etc depending on the establishment providing it for you.

[-] JasonDJ@lemmy.zip 3 points 4 days ago* (last edited 4 days ago)

Country?

This is America.

Liquor licenses are handled by the state or municipality.

At this particular venue (Xfinity Center)...no, I don't think so. Most of the vendors that are around are in carts with just beer, water, hard seltzer...maybe a canned cocktail or wine cooler.

Maybe at the counter-service vendors, where you could get mixed drinks. Possibly.

They do have water bottle stations though. And you can bring in one empty reusable bottle or one factory-sealed water bottle upto 1 gallon.

Who tf thinks to bring water to a concert tho. You pregame in the parking lot and after your second or third $30 beer...then you realize you really need a water.

[-] homesweethomeMrL@lemmy.world 3 points 4 days ago

So vendors are gouging people and you blame the manufacturer? That is funny. $15 would buy you a 12 pack of tall boys and you’d get change back. Ffs

Who tf thinks to bring water to a concert tho.

Well, you. Now. For one.

[-] XLE@piefed.social 2 points 3 days ago

The only reason I'm gonna be smart enough to bring water to concerts is because I read this thread.

[-] paultimate14@lemmy.world 3 points 4 days ago

at a concert

There's your problem. It doesn't matter if you're buying Dasani or Aquafina or Arizona Tea. Venues have captive audiences and jack up the prices because they can.

[-] SnoringEarthworm@sh.itjust.works 8 points 5 days ago

I understand "eat the rich", but I have no desire to drink the rich.

I will, however, pour them out on my plants.

It's what the plants crave.

[-] cecilkorik@piefed.ca 4 points 4 days ago

They definitely have electrolytes -- there's no electrolyte a billionaire can't afford.

[-] dil@piefed.zip 7 points 5 days ago

Sure just put the ceo of liquid death and his buddy pasqal on their too, making water cost more than redbulls at festivals, overselling and overcrowding til ppl get crowdcrushed while lying on social media, meanwhile theres hella videos from ppl there always saying otherwise

[-] dil@piefed.zip 7 points 5 days ago* (last edited 5 days ago)

ofc theyd try to profit off that too, not suprised, liquid death is the only water available, everyone knows it, no one ever thought it was beer, that was just a fun marketing lie and excuse to take away refillable water bottles with caps and to charge 5$ per water

[-] paultimate14@lemmy.world 1 points 4 days ago

As of June 2025, Mike Cessario’s estimated net worth is around $80–100 million.

The CEO is wealthy, sure, but very far away from being a billionaire.

I've occasionally bought liquid death at my local beer distributor for parties, and it's a bit expensive but not crazy. Pretty much every drink at a festival is incredibly overpriced - that markup is usually going to the vendors selling it and the venue, not the manufacturer.

[-] dil@piefed.zip 1 points 3 days ago

But they specifically did it so they could overcharge for water while claiming it looks like beer, water bottles were cheaper and you can refill them, put the cap on and hold it on your pocket, these cant be pocketed and are given opened often

[-] homesweethomeMrL@lemmy.world 1 points 5 days ago

Uh, sure.

[-] XLE@piefed.social 6 points 5 days ago

It's a reference to Arnold Palmer, whose estate tried (or threatened?) to sue them after they used the name "Armless Palmer" for a flavor.

Of course other billionaires would be thin-skinned enough to feel offended by that...

[-] ultrafastsloth@lemmy.world 26 points 4 days ago

50$ he’s going to push for some life extension tech research

[-] hedge_lord@lemmy.world 16 points 4 days ago

Prometheus was punished by the gods for giving the gift of knowledge to man. He was cast into the bowels of the earth and pecked by birds.

[-] Rhaedas@fedia.io 26 points 5 days ago

He should have gone with Colossus. There was a great 1970 scifi film named that about AI and... oh no, never mind.

[-] ZoteTheMighty@lemmy.zip 2 points 4 days ago

I would have voted for Icarus.

[-] fruitycoder@sh.itjust.works 13 points 4 days ago* (last edited 4 days ago)

I don't know why but miss usng mythos so bad just grinds my gears.

Like are you, one of the most powerful beings in the world, really stealing fire and giving it to mankind risking yourself in the process? Does any of that sound like what he's fucking doing? Seriously.

Be like me running a mom and pop plumbing company in the valley name Zeus.

[-] samus12345@sh.itjust.works 17 points 5 days ago

Project Prometheus

That's some Deus Ex naming shit.

[-] 721_bipsty@lemmy.ml 19 points 5 days ago

Lol, image preview looks like 2 minutes of hate in 1984

[-] homesweethomeMrL@lemmy.world 2 points 5 days ago

i assumed that was intentional

[-] panda_abyss@lemmy.ca 9 points 5 days ago

This picture looks like someone is going to throw a hammer through the picture

[-] JasonDJ@lemmy.zip 6 points 4 days ago

It reminds me of something...can't quite tell what.

Maybe the conference room in The Lawnmower Man?

Maybe V for Vendetta? Or 1984?

Idk, but either way it's not a good look for him.

[-] tal@lemmy.today 9 points 5 days ago

but Project Prometheus has already hired 100 employees, poaching several from firms like OpenAI, DeepMind and Meta, according to the Times.

I think that one problem with all this spending is that there are only so many people with relevant experience in the area. If wages are high enough, the market will send more over time, but that isn't instantaneous.

[-] TommySoda@lemmy.world 8 points 5 days ago

With how much external funding gets shoved into AI startups these days, I feel like 90% of AI startups are basically just a pump and dump with extra steps and targeted at investors. He's probably already gotten millions in investments already just by this announcement.

[-] makyo@lemmy.world 5 points 5 days ago

Oh good we need more AI projects right now

[-] kubofhromoslav@lemmy.world 2 points 5 days ago

There are too few AI startups right now, apparently 🤔

this post was submitted on 17 Nov 2025
256 points (100.0% liked)

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