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[-] NostraDavid@programming.dev 9 points 1 day ago

Let me curse in Church for a bit:

I like the AI image more. Why? Because this "flat and colorless" trend of Windows 8 going forward has been a fucking curse. Everything is flat and colorless now :(

I've read some comments here, and I can agree that the generated image is too complex, but the original design has gone too bland for my liking.

/cursing

Eh, I mean... Boo! AI Bad!

[-] lightnsfw@reddthat.com 3 points 1 day ago
[-] CrowAirbrush@lemmy.world 30 points 2 days ago

Ai did a shit job.

-Ex graphic designer

[-] Vytle@lemmy.world 6 points 1 day ago

I would NOT support a business that has an AI generated image.

[-] ilinamorato@lemmy.world 40 points 2 days ago

Did you seriously think the freelancer isn't capable of creating something like that? Like, do you think that FedEx uses their name with a hidden arrow in the "Ex" because they couldn't hire anyone to draw them a photorealistic delivery truck with a box on it or whatever? Microsoft can't figure out how to make a window with reflections so they use the squares?

The simplicity isn't an accident.

[-] nickiwest@lemmy.world 10 points 2 days ago

Right?!? I wonder what happens when the business with the AI logo has to pay for full-color printing for all of their materials because their logo is so visually complex.

This isn't an issue if you solely operate digitally, but a storefront needs signage. Advertising becomes much more expensive in process color than 1 or 2 spot colors. Most physical businesses need things like business cards, invoices, purchase orders, packaging, ...

A professional designer will usually create a 1-color or 2-color logo to use for some of those things even when you have a full-color logo design to use on the most "important" materials. AI won't give that level of service, for sure.

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[-] tobis@lemm.ee 29 points 2 days ago

Considering they probably fed the left image into the ai to make the right image, it’s rather silly.

“I made this logo with only an ai model, and can-do attitude, and a logo.”

[-] andros_rex@lemmy.world 6 points 2 days ago

I wonder if a fucker like this has commissioned a logo, fed an initial design through AI, and then refused to pay the initial designer.

[-] grayautumnday@leminal.space 17 points 2 days ago

Especially since the magicsh*t ai version will be SO identifiable as a favicon

[-] ivanafterall@lemmy.world 7 points 2 days ago

I see an old-timey ghost inside a house silhouette.

[-] bitjunkie@lemmy.world 34 points 3 days ago

This is the modern-day equivalent of Frontpage/clipart

[-] insomniac_lemon@lemmy.cafe 6 points 2 days ago

I get what you're saying (esp low-quality clip-art), though lots of clipart was actually vector art (like autotraced from physical art, giving some prominent styles) so would probably make for a better logo than what they generated here.

[-] BertramDitore@lemm.ee 222 points 3 days ago

Lol try printing that on merch, dumb dumb. That’s an awful logo. It’s really not even a logo, it’s a scene.

[-] Semi_Hemi_Demigod@lemmy.world 154 points 3 days ago

Reminds me of the very first Apple Computer logo:

They dropped that for a simpler logo, and then dropped the simpler logo for an even simpler one.

[-] RustyNova@lemmy.world 48 points 3 days ago

I would love to see a parallel world where all tech companies logos were all this detailed and old looking

[-] cazssiew@lemmy.world 7 points 2 days ago

IBM's wasn't nearly as detailed but I really like it too

[-] Semi_Hemi_Demigod@lemmy.world 24 points 3 days ago

And all the cases had wood paneling

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[-] BlueLineBae@midwest.social 32 points 3 days ago

Even if you took that image and used it to create a black and white illustration, it would be way too busy. The logo on the left isn't exactly amazing, but it's decent and checks all the boxes for usability and readability. The one on the right is more like... an image made for an ad which you can't put on a hat for example. The amount of times I've had to explain logo basics to a client who want to do something like the image on the right isn't great, but they usually understand why these rules are in place after explaining and they generally respect my expertise. But not everyone...

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[-] Stern@lemmy.world 28 points 3 days ago

"Guys I turned your Nike logo from a swoosh to wind blowing dust in a vague swoosh like shape also there's a foot there so you know where it came from and we'll stitch that on AAAAAAALLLL your products and guys... Guys? What do you mean I'm fired?"

[-] GreenKnight23@lemmy.world 58 points 3 days ago* (last edited 3 days ago)

anyone with a year of design training will know why the right "logo" is a pile of shit.

anyone with a month of experience printing will know why the right "logo" is a pile of shit.

anyone who has had 5 minutes with genAI will think they're a design master when they create the "logo" on the right.

[-] null_dot@lemmy.dbzer0.com 46 points 3 days ago

I disagree.

Anyone who has spent a few minutes thinking about what a logo is and what it's used for will be able to tell you that one of these is a logo and the other is... a picture.

[-] KeenFlame@feddit.nu 4 points 2 days ago

No. You don't need a year of design training. It is redicilous you buy in to that idea. It is a rage bait ad because it generates most clicks and therefore ad company revenue. Nobody alive thinks that is a good logo. That is the point.

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[-] ParadoxSeahorse@lemmy.world 50 points 3 days ago

MagicShot.ai - Al Logo Geneator

Geat work

[-] andybytes@programming.dev 40 points 3 days ago

Looks like they are missing the plot. Logos are supposed to be simple...

[-] otacon239@lemmy.world 115 points 3 days ago* (last edited 3 days ago)

I work in an industry that deals with customer logos almost exclusively. I now get at least one person a week bringing in garbage-tier art they made in Canva or whatever that isn’t made to any standard at all, so they have tons of thin lines, gradients, blurring, etc. Shocker, AI only thinks about making it visually appealing when it won’t translate to a one-color, doesn’t have PMS tones to base it on, no simplified version, etc.

People think making a logo is just that. Just the image itself. They don’t think past what’s in front of them.

[-] BlueLineBae@midwest.social 56 points 3 days ago

In my experience, most people have simply never thought about it before. If someone decides they want to open a bakery and they have never had a business before, they haven't thought about everywhere their new logo will be used unless they get that expertise from someone. I've gotten pretty good at explaining these concepts to people and they typically respect my expertise and take my advice, but not everyone 😆

[-] otacon239@lemmy.world 37 points 3 days ago* (last edited 3 days ago)

And that’s just it. In the past, you would have contacted a branding firm and paid someone with expertise to do all that for you. Now people think, “Why pay a branding firm when AI can do it in 5 minutes?”

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I've seen so many commercials where a realistic scene fades into the stylized logo that that's what my mind went to.

The left is a better logo, fewer fine details, easy to silk screen, easy to laser print, hell you could make a branding iron and burn it into wood.

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[-] ZDL@ttrpg.network 59 points 3 days ago

Someone doesn't know what a logo is for, I see.

[-] natecox@programming.dev 68 points 3 days ago

That logo is terrible.

Like, a core component of a good logo is that it’s easily identifiable at a glance at all shapes and sizes and on various backgrounds… complicated photorealistic logos basically lack all of these criteria by default.

This is why you need someone experienced not some ai slop.

[-] notarobot@lemm.ee 29 points 3 days ago

The one on the right is prettier (not necessarily better. I've read some comments by people that know more than I do with some valid points). However, to create the image on the right, they probably fed the AI the image from the left, made by a designer.

[-] someacnt@sh.itjust.works 1 points 1 day ago* (last edited 1 day ago)

Honestly I was confused on AI made whicu one. Guess I am overestimating AI, in some sense & I need to improve my AI literacy.

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[-] tomjuggler@lemmy.world 20 points 3 days ago

I legit thought Lemmy just got ads when I saw this post

[-] scathliath@lemmy.dbzer0.com 33 points 3 days ago

Imagine the printing costs of putting variations of the right on all your products? Just the color variety alone would add to the production costs.

[-] phneutral@feddit.org 23 points 3 days ago* (last edited 3 days ago)

Reminds me of German Designer Kurt Weidemann who redesigned the Logo of German train company Deutsche Bahn in the 90s. He inverted the colors, got rid of one outline — and still saves the company millions over the years because of the paint that is saved putting the logo on all trains. All while modernising the typography, but remaining true to the brand.

This is what design is about — everything else is decoration.

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[-] CaptDust@sh.itjust.works 40 points 3 days ago

Logo on the right is what you give a marketing team so they can tell you the 600 ways it won't print right, cost too much to display, and ultimately rework it into logo on the left.

[-] MudMan@fedia.io 33 points 3 days ago

AI generated art is the new "cousin who knows Photoshop".

This is fine, and mostly benign.

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this post was submitted on 22 Apr 2025
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Fuck AI

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