Not sure if this is appropriate to this example, but these paper/cardboard wrappings can save on plastic: The inner container can be made thinner and is generally easier to recycle, as there is no need for printability or pretty finishes (not saying that they are being recycled, but they could).
If the bottle label wasn't intentionally mislieading it wouldn't be a good example of greenwashing.
The box that the bottle comes in is clearly labeled with steps how to take the paper casing off to recycle. It is even precut to separate that way. The company claimed at the time to have reduced its plastic by 50% this way.
Besides, how would an all-paper bottle even work? Liquid soap is, well, liquid. Paper soaks through when it's in contact with a liquid. The only other way to do such a bottle would be to use coated paper, which is less recyclable than an inner plastic bottle.
This product is called 'paper bottle' to make it easier to explain the role of paper labels wrapping outside of the bottle," a spokesperson for Innisfree said.
"However we understand that the entire container can be seen as paper material because of the product name. We are deeply sorry for the confusion caused and will try to deliver more accurate information to you."
This is Olympic-tier doublespeak. Fuck this company.
Some scooby doo shit right there
Look... just make it out of plastic! This actually only makes the problem worse. If you want to recycle, it makes it MUCH harder since they need to remove the outer paper cover. Both cannot be together in a recycling plant.
bruh
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