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Define Greenwashing
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this post was submitted on 30 Mar 2025
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Not sure if this is appropriate to this example, but these paper/cardboard wrappings can save on plastic: The inner container can be made thinner and is generally easier to recycle, as there is no need for printability or pretty finishes (not saying that they are being recycled, but they could).
If the bottle label wasn't intentionally mislieading it wouldn't be a good example of greenwashing.
The box that the bottle comes in is clearly labeled with steps how to take the paper casing off to recycle. It is even precut to separate that way. The company claimed at the time to have reduced its plastic by 50% this way.
Besides, how would an all-paper bottle even work? Liquid soap is, well, liquid. Paper soaks through when it's in contact with a liquid. The only other way to do such a bottle would be to use coated paper, which is less recyclable than an inner plastic bottle.