In other news, its been over a decade since Facebook started selling user data to Cambridge Analytica, who used it to massively target and proliferate polarizing political advertising during the 2016, greatly contributing to Trump's win and the proliferation of QAnon insanity and general political diviseness and radicalization in the US.
I'd call that quite an 'experiment', but sure, Facebook is still definitionally doing a massive psy-op campaign, all the time, with new tech too, yep, that's bad.