pleasant texture

I'd go with "rubbery".

You forgot to mention that it's watered down. That's what the emulsifier is for, to make the oils in the cheese mix well with the added water. The concept is fine - for some applications - if it were only that, but this is hyper-processed American food we're talking about here. Gotta pad out that ingredient list:

CHEDDAR CHEESE (CULTURED MILK, SALT, ENZYMES), SKIM MILK, MILKFAT, MILK PROTEIN CONCENTRATE, WHEY, CALCIUM PHOSPHATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF MODIFIED FOOD STARCH, SALT, LACTIC ACID, MILK, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA (COLOR), ENZYMES, CHEESE CULTURE, ANNATTO (COLOR).

The above is the standard Kraft singles ingredient list, and at a glance is the shortest one I saw on their website.

Literally this is why it gets hate. It’s not remotely Cheddar. Real Cheddar is deliberately none of these things. I love a crunchy cheese crystal and a crumbly organic texture. To each their own, but it’s not Cheddar, barely cheese. I’d have it in a burger, but only because so few places will melt real cheese properly. Brie is pretty good in a burger. Is Somerset Brie really Brie? Time for a Frenchman to tell me to gtfo…

IMHO, it has three purposes:

1. a grilled cheese on cheap white bread with enough butter to guarantee an acid reflux episode
2. melted on Chef Boyardee ravioli
3. on a slice of apple pie

If your Kraft singles are too precious, I think the Dollar Tree brands stray even further from gods light.

If by 'more pleasant texture' you mean 'no texture whatsoever' then yes, I suppose so.

I agree, the american cheese is an Interesting and useful invention. At the end of the day it's just emulsified cheese. Similiar to emusified sausages and meat products, which are popular all around the world.

I much rather hate american insistace on substituting technique and culinary education with cream, corn syrup, sugar and butter, for example cacio e pepe or carbonara.

American Cheese is not actually cheese. It is cheese food product. Even deli American cheese is not cheese.

Like 13 times less safe than a Ford Pinto, and ~50x worse (for fires) than another EV.

My Catholic in-laws voted for Trump in 2020 because Biden, a Catholic, was going to outlaw catholicism.

There's no hope for these people.

A lot of core concepts in Christianity are incompatible with being white in America. It’s a religion for the oppressed being practiced by the oppressors. They’re the Pharisees. It takes a lot of mental gymnastics to figure out how to see themselves as the lepers and the Jews.