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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[-] RememberTheApollo_@lemmy.world 35 points 6 days ago

You’re gonna pay the mods then, right?

Right?

[-] Hudell@lemmy.dbzer0.com 1 points 6 days ago

Most likely it's going to be some sort of onlyfans system where people can pay to get access to specific content and the content creator gets to keep a share of it

[-] HawlSera@lemm.ee 32 points 6 days ago

Do it, please, the subreddits need to migrate here

[-] A_Random_Idiot@lemmy.world 4 points 6 days ago

well, not all of them.

I can think of a handful I would much rather see thrown into a furnace.

[-] HawlSera@lemm.ee 3 points 6 days ago

I wanna talk nerd shit about Sonic, Yugioh, and Sims again

[-] CastorSulMush@lemmy.world 28 points 6 days ago

More ads? There's already a bunch of them mixed with posts and comments. What more, force people to watch an ad before loading pages?

[-] CHKMRK@programming.dev 12 points 6 days ago

There are ads in comments now?

[-] BitsAndBites@lemmy.world 15 points 6 days ago

Yep, ads masquerading as comments. It's awful. I'm so glad I moved to Lemmy.

[-] underfreyja@lemmy.world 11 points 6 days ago* (last edited 6 days ago)

Yeah, people like me and I assume you, who used to browse reddit via a third party app or with RES + an adblocker on pc did not see it but it's a bit insane how much ads there's already on reddit right now. I migrated to GNU and firefox last week and forgot to add the extensions as I was just looking for some information in the Endeavour subreddit and I was shocked at the state of "default" reddit.... I'm glad I left and I hope most of the userbase will...

[-] aushtan@lemm.ee 3 points 6 days ago* (last edited 6 days ago)

Yea ads have been in comments for at least a year now

[-] Krudler@lemmy.world 3 points 6 days ago

They snuck them in during some AB testing like 5 years ago, they didn't stick though obv

[-] HairTransplants@lemmy.world 20 points 6 days ago

i hope there is a mass migration here

[-] JimmyMcGill@lemmy.world 8 points 6 days ago

The more they do shit like this the more they will

I mean, honestly Reddit is a dead site walking. At this point is not if it will “die” but how fast and I guess more importantly where will its users go. Hopefully here but who knows

[-] wirebeads@lemmy.ca 17 points 6 days ago

Looks like I dropped Reddit at just the right time.

[-] brucethemoose@lemmy.world 4 points 6 days ago* (last edited 6 days ago)

If you don’t mind me asking, how did you find it?

There are reports of Reddit banning Lemmy mentions, and Google searches floating “Lemmy is bad” Reddit threads to the top.

[-] return2ozma@lemmy.world 9 points 6 days ago

I came over to Lemmy during the Great API third party disaster. The exodus had commenters saying to come over to Lemmy.

[-] eugenevdebs@lemmy.dbzer0.com 3 points 6 days ago

Same, word of mouth is how I found lemmy. Beehaw, then a few others, now I'm here on db0.

[-] wirebeads@lemmy.ca 4 points 6 days ago

I googled Reddit alternatives. I see Reddit as turning into just the next Twitter cesspool. There’s no longer any constructive conversation.

The problem is you can’t have real conversations that stoke any flames because they’re a public company and answer to the shareholders, so they, reddit, deem what is appropriate to be posted.

[-] wabasso@lemmy.ca 3 points 6 days ago

It was word of mouth for me. But now you’ve got me curious about occurrences of the term Lemmy on Reddit.

[-] golden_zealot@lemmy.ml 1 points 6 days ago

Indeed, and welcome to you.

[-] sma3in@lemmy.world 11 points 6 days ago

fuck /u/spez

[-] andxz@lemmy.world 3 points 6 days ago

By far one of the easiest decisions was jumping on over here - and I barely understand it half the time.

Second best was ditching Facebook like it was cancer.

I feel like this is gonna be a cash cow for reddit, just not in a way spez can just openly talk about.

A huge portion of reddit is OnlyFans promos. Reddit is making zero off of all this, because traditional advertising doesn't want to associate themselves with porn. A bunch of these "paid subreddits" will basically be a reddit's attempt to compete with OnlyFans.

I honestly think it'll work. There's a lot of money in porn.n

[-] sol6_vi@lemmy.world 2 points 6 days ago

Glad I was finally early to something for once. It's been nice reading the reddit news from Lemmy for the last year or so.

[-] CompletePassenger@feddit.rocks 1 points 6 days ago

Good thing I discovered Lemmy!

[-] Kyle_The_G@lemmy.world 385 points 1 week ago

I'm glad I jumped ship back during the ban on 3rd party apps. That was it for me.

[-] MrVilliam@lemm.ee 99 points 1 week ago

Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.

I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It's like how people tend to be nicer in a small town because you know you're gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it's worth it to have this much more pleasant space that isn't so packed with content as to be addictive. Good vibes.

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[-] Nima@leminal.space 166 points 1 week ago

imagine charging for displaying content you didn't even make.

the balls are astounding, but this ain't gonna go well for them.

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[-] sphxre@ani.social 127 points 1 week ago* (last edited 1 week ago)

Hi, I think I’m doing this right. Just joined Lemmy lol because of this. Can people see my comment?

Not only do I see your comment, it's not yet buried even 5 days after you've made it.

[-] MisterFrog@lemmy.world 1 points 6 days ago

Awwww yeaaah. Welcome friend, stay a while

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this post was submitted on 14 Feb 2025
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