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Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla's electric vehicles. Coming on the heels of a large financial miss, it's just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla's lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK's top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

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[-] AllNewTypeFace@leminal.space 6 points 1 hour ago

Well, I did Nazi that coming

[-] spirinolas@lemmy.world 3 points 59 minutes ago

Maybe Musk should sue them...

[-] ShotDonkey@lemmy.world 8 points 1 hour ago

Well for obvious reasons. But also bcs their product is crap quality. My neighbour keeps on pouring grand after grand for stupid repairs into his model S

[-] Jericho_Kane@lemmy.org 1 points 28 minutes ago

That can't be, teslas never break and don't need maintenance. Many people said it, smart people

[-] Venetas@discuss.tchncs.de 12 points 2 hours ago

I'm not going to sell a perfectly useable Model Y after a year just because the CEO is a cunt. But I'm going to tell everyone that he's a cunt with 30 stickers plastered all over the useless rear window

[-] SouthEndSunset@lemm.ee 3 points 1 hour ago

Fair point. I won’t judge Tesla drivers. I’ll judge Tesla drivers that don’t have a load of stickers on their car.

[-] Bezier@suppo.fi 3 points 1 hour ago

I remember headlines of people burning their Nikes when they learned the company was woke or something. Burn your car mate, that'll show them for sure!

[-] comfy@lemmy.ml 3 points 2 hours ago

Sell it to who, Ben? Fucking Aquaman?

Good choice, no point throwing it away if it was too late for you to realize, but it's more powerful as a platform to disavow Musk and Tesla.

The US is collapsing and all I got was this lousy car

[-] Maeve@kbin.earth 11 points 3 hours ago

May every business that brings this man profit tank until he learns some empathy.

[-] b161 11 points 6 hours ago

Anyone still driving a Tesla needs a bit of verbal abuse.

[-] futatorius@lemm.ee 3 points 1 hour ago

Tesla ownership is its own punishment.

[-] Bezier@suppo.fi 2 points 1 hour ago

Sure, I'd judge someone if they bought a new one recently as well, but I think you're being a bit unreasonable. Not everyone can afford to switch cars.

[-] BritishJ@lemmy.world 6 points 3 hours ago

Maybe they just like the car. Not everything has to be political. Especially if they get it 2nd hand, the depreciation is huge. So someone could get a nice Tesla for great money. Doesn't mean they like Elon or support him.

Buying 2nd hand is greener and doesn't support him.

[-] SouthEndSunset@lemm.ee 1 points 59 minutes ago

When the owner is that political, it becomes political though. “If 9 people sit at a table with one Nazi…” etc etc.

[-] Lifter@discuss.tchncs.de 4 points 2 hours ago

It does though, their most profitable (as in profit margin) businesses areas are the subscription based services and charging.

https://www.energyandcapital.com/tesla-fsd/#%3A%7E%3Atext=This+would+result+in+approximately%2Ca+year+from+charging+services.

I don’t know about abuse but I do judge people with Teslas purchased in the last 5 years. Before that the completion was lacking and it was less evident to most people that the CEO is a cunt, but now even if you ignore Elon, it’s just a crazy purchase when all the other manufacturers have caught up in electric and arguably produce better vehicles with less issues.

[-] futatorius@lemm.ee 2 points 1 hour ago

I'd be interested to see some market analysis that looks into the reasons for the sales declines. In particular, how much is driven by poor product quality versus how much is due to Musk being a knobhead.

[-] drmoose@lemmy.world 17 points 7 hours ago

The TSLA crash going to be glorious, can't wait.

[-] humanspiral@lemmy.ca 42 points 11 hours ago

Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA... AMA

[-] pastermil@sh.itjust.works 26 points 8 hours ago

Also doing a nazi salute in front of thousands of people with full blown media coverage.

[-] Justas@sh.itjust.works 2 points 3 hours ago

WWII might be a distant memory for Americans, but most of Europeans have been to historical sites of Jewish genocide.

[-] futatorius@lemm.ee 3 points 1 hour ago

I'm still friends with my ex, who's American (as I am), but it's far from a distant memory for her. 90% of her extended family on her mother's side died in Auschwitz. Nearly as many on her father's side were murdered too,

[-] magnetosphere@fedia.io 57 points 13 hours ago

Its investment in the Cybertruck is of no help in the region, as the steel-clad pickup truck is too large and heavy for use with a normal driver's license and does not conform to road legality regulations.

I was not aware of this. Further reasons to laugh at Musk are always welcome!

[-] Treczoks@lemmy.world 9 points 12 hours ago

This metal blob goes against so many safety regulations in Europe, it is basically unfixable. And even then you would need a truckers licence to drive it, like the ones for big commercial trucks.

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[-] Valmond@lemmy.world 77 points 15 hours ago

This sparks joy.

[-] essteeyou@lemmy.world 16 points 11 hours ago

"Europe and the UK" did they move the UK to another continent, or did they mean the EU?

[-] Neon@lemmy.world 6 points 6 hours ago

You know exactly what was meant.

[-] Professorozone@lemmy.world 6 points 7 hours ago

You see there was this little thing called Brexit....

[-] essteeyou@lemmy.world 10 points 7 hours ago

Oh right, is that when they moved to a different tectonic plate?

[-] Professorozone@lemmy.world 7 points 7 hours ago

Oh I see what you're saying. Yeah, they probably should have said EU but it's a little pedantic to pretend you didn't know.

[-] essteeyou@lemmy.world 2 points 6 hours ago

Welcome to the internet.

[-] gianni@lemmy.ca 6 points 7 hours ago
[-] Presently42@lemmy.ca 10 points 11 hours ago

So, I hate to be the breaker of bad news, but the UK has left the EU 🤷 Don't shoot the messenger

[-] whatsisface@sh.itjust.works 16 points 11 hours ago* (last edited 11 hours ago)

EU ≠ Europe

Europe is a continent. The European Union is a group of countries in Europe, no longer including the UK.

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[-] toofpic@lemmy.world 8 points 11 hours ago

Read the comment. EU - maybe, but not the Europe,how do you leave a continent?

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[-] kurcatovium@lemm.ee 91 points 16 hours ago* (last edited 16 hours ago)

Gimme cheap, simple and reliable EV with guaranteed 200km range and I'm sold. I don't need bazillion of cameras inside and out, I don't need glass roof, I don't need 200kW of ridiculous power I would never use, I don't need always online maps for a subscription fee and I don't need 20" infotainment, neither I need 3 zone AC with ventilated seats and ballsack massage device, etc. I just want a Dacia of EV market.

[-] Neon@lemmy.world 2 points 6 hours ago

VW E-Up is cheap and really good

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[-] Teknikal@eviltoast.org 39 points 14 hours ago* (last edited 14 hours ago)

Honestly people would have to be basically mad to buy tesla now, same with twitter etc.

I sympathise with people who starlink is the only option but yeah I'd rather go without.

[-] MyOpinion@lemm.ee 32 points 15 hours ago

Let’s get to 95% down in Q1 of 2025.

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this post was submitted on 05 Feb 2025
546 points (100.0% liked)

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