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You Can’t Post Your Way Out of Fascism
(www.404media.co)
Fantastic take and an easy read. ty for posting it.
Cross’ book contains a meticulous catalog of social media sins which many people who follow and care about current events are probably guilty of—myself very much included. She documents how tech platforms encourage us, through their design affordances, to post and seethe and doomscroll into the void, always reacting and never acting.
But perhaps the greatest of these sins is convincing ourselves that posting is a form of political activism, when it is at best a coping mechanism—an individualist solution to problems that can only be solved by collective action. This, says Cross, is the primary way tech platforms atomize and alienate us, creating “a solipsism that says you are the main protagonist in a sea of NPCs.”
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Of course it’s important to stay informed, and journalists can still provide the valuable information we need to take action. But this process has been short-circuited by tech platforms and a media environment built around seeking reaction for its own sake. Many Twitter refugees made a good choice in migrating from Musk’s X to Bluesky, carving out a new online space that is inhospitable to bigoted debate bros and time-wasting trolls. But in their enemies’ absence, many of these Left-leaning posters have just reverted to dunking on each other, preferring the catharsis of sectarian conflict over the hard work of organizing.
Under this status quo, everything becomes a myopic contest of who can best exploit peoples’ anxieties to command their attention and energy. If we don’t learn how to extract ourselves from this loop, none of the information we gain will manifest as tangible action—and the people in charge prefer it that way.