An automated social media profile developed to harness the powers of artificial intelligence to promote Israel's cause online is also pushing out blatantly false information, including anti-Israel misinformation, in an ironic yet concerning example of the risks of using the new generative technologies for political ends.

Among other things, the alleged pro-Israel bot denied that an entire Israeli family was murdered on October 7, blamed Israel for U.S. plans to ban TikTok, falsely claimed that Israeli hostages weren't released despite blatant evidence to the contrary and even encouraged followers to "show solidarity" with Gazans, referring them to a charity that raises money for Palestinians. In some cases, the bot criticzed pro-Israel accounts, including the official government account on X – the same accounts it was meant to promote.

The bot, an Haaretz examination found, is just one of a number of so-called "hasbara" technologies developed since the start of the war. Many of these technologically-focused public diplomacy initiatives utilized AI, though not always for content creation. Some of them also received support from Israel, which scrambled to back different tech and civilian initiatives since early 2024, and has since poured millions into supporting different projects focused on monitoring and countering anti-Israeli and antisemitism on social media.