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submitted 1 year ago* (last edited 1 year ago) by arisoda@lemmy.world to c/lemmyworld@lemmy.world

It probably goes against the philosophy or whatever of FOSS or Lemmy itself, but why not be a little evil so that you can actually sustain yourself? Donations can bring us far, but small non-intrusive ads can be a bliss in the skies for the people actually hosting the instance. Especially if there are millions of users uploading thousands of images and videos. This is extremely expensive.

Is running ads really that taboo?

EDIT: some people seem not to get the point of "millions of users", which presumably includes non-techies that do not use adblockers. I mean that without ads (or mining?), no instance would be able to scale to the point where it can compete with Reddit for example. If you were to want that.

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[-] kadu@lemmy.world 75 points 1 year ago

Nothing stops them from doing so.

But I don't think that's the path you'll see super often. Most people enthusiast enough to host their own instance and open it to others probably disagree with ads, and users are very likely going to reject them.

Plus, wether we like it or not, Lemmy is majoritarily used by people with a lot of tech knowledge - the exact same group you'd expect to be running ad blocking software.

But if federated social networks keep growing to the point they could rival a platform like Reddit, for sure some ad supported instances will coexist with user-funded ones.

[-] arisoda@lemmy.world 9 points 1 year ago* (last edited 1 year ago)

I'd like the idea of certain instances becoming so large that it attracts the larger populous and becomes one of the major platforms. That is if it remains to be open source and federated.

(Edit: or just a community)

Why is background crypto mining not used? If it's openly communicated and is an opt-in option, people might prefer that over donation or ads.

[-] zalack@kbin.social 13 points 1 year ago

I would much rather traditional ads than crypto mining. I don't want Kbin or Lemmy to become environmentally unfriendly electricity sinks.

[-] Slartibartfast@kbin.social 5 points 1 year ago

I'm probably just being idealist of whatever but personally I really hope it doesn't. I don't really like the idea of one instance getting so big that it has the ability to disrupt all the other ones, I'd much prefer in was all just little niche servers run by people who are passionate about the subject, even if it's not making them any money.

But probably it'll all just eventually conglomerate into one big thing and then turn rotten and we'll all have to find something else, because that always seems to be the way it goes. But these are the wild west days for this platform, enjoy it while it lasts!

[-] saucyloggins@lemmy.world 3 points 1 year ago

But that’s the beauty of ActivityPub. You can always just fork the code yourself and start a new project that could federate with Kbin and Lemmy.

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[-] NightOwl@lemmy.one 4 points 1 year ago

I consider stuff like that malware.

Why not just skip the step and instead ask people to join a mining pool instead of what some people to be malicious utilization of their machines.

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[-] JoeKrogan@lemmy.world 44 points 1 year ago* (last edited 1 year ago)

I'm gone if there is ads even though I'd block them. I'm sick of ads. They have ruined the internet .

If they add a gold like feature that splits between the instance and the project that would be useful in addition to community donations.

I'm here because its not like the rest of the internet. I run tor relays to help the network, I contribute to foss projects and I seed distros too for the greater good. There is enough of us here to keep it going.

[-] killick@kbin.social 9 points 1 year ago

I've been chipping in for my mastodon server for over a year. The admin there posts the finances so we all know when it's time to kick in again, but if we went to a paid rather than donated set-up, then I'd be OK with that. If my admin decided that he needed to run ads that were like printed newspaper ads then I wouldn't mind so much. But ads that track me, ads that change size, ads that show up and block some or all of the screen, ads that play video and audio, pretend to be content etc are the ads I dislike and I would flee.

[-] Kettlepants@lemm.ee 4 points 1 year ago

Couldn't agree more.

There should be somewhere a constitution in the federation within which advertisements are banned. Completely.

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[-] solidgrue@lemmy.world 26 points 1 year ago

Ads? Hard pass.

I'd rather set up my own server and federate.

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[-] Ragnell@kbin.social 15 points 1 year ago

Why do we want a single instance to be as large as reddit?

[-] tate@lemmy.sdf.org 3 points 1 year ago

narrator: We don't.

[-] WhoRoger@lemmy.world 15 points 1 year ago

Who's going to see them when everyone here uses adblocks and VPNs? Who's gonna click on them when everyone here is a world-wary anti-consumer? Who's going to buy anything when everyone here knows very well what they want and where to get it?

[-] killick@kbin.social 3 points 1 year ago

Finding advertisers, billing advertisers, and collecting from advertisers is all work you can avoid of your users just give you money.

[-] arisoda@lemmy.world 3 points 1 year ago* (last edited 1 year ago)

I'm talking about the possibility of it growing and reaching the larger populous. They do not have adblockers. They will therefore finance the instance. Not for profit, but for sustainability. But even now, there are people here who do not mind small and non-intrusive ads if it's for a non-profit instance. Not everyone here, even now, is a world-wary anti-consumer, whatever that is.

[-] BlackCoffee@kbin.social 14 points 1 year ago

Why should it be ads?

There are so many different ways to have some form of monetization that is not intrusive.

Running Ads is not the only way to keep the lights on.

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[-] ArugulaZ@kbin.social 13 points 1 year ago

Weren't ads the ruination of Reddit in the first place? When social media companies get hungry for advertising, it's the users who suffer. Not just from the ads themselves, but from the advertisers' expectations for the content on the site to conform to their standards.

[-] dreadgoat@kbin.social 6 points 1 year ago

It comes down to whether the owners have a spine.

4chan runs ads. Pornhub runs ads. They have most certainly said goodbye to a large number of advertisers who were uncomfortable with the content they host.

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[-] lohrun@fediverse.boo 12 points 1 year ago

I run my own instance and I don’t run ads because I frankly hate seeing them myself. They clutter up the web view, cause lag on the webpage, and frankly are annoying and ugly to look at.

I’d rather pay out of my own pocket to keep my instance going rather than run ads. Donations would be ideal to help keep it running for longer. As sad as it is, if I couldn’t keep paying the server costs and there weren’t any donations.. I’d just shut the server down. I personally will never run ads on an instance I run. I don’t want to perpetuate or support the lifeless corporate greed cycle.

[-] away2thestars@programming.dev 3 points 1 year ago

How much money does it even cost running an instance?

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[-] tate@lemmy.sdf.org 12 points 1 year ago

"Donations can bring us far"

Why do you believe donations won't be enough? I dont think there is any evidence (yet) to support that.

[-] tikitaki@kbin.social 11 points 1 year ago

wikipedia has survived off of just donations

although some models are going to be more expensive than others. hosting a reddit clone and a youtube clone require totally different levels of bandwidth and infrastructure

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[-] CurlyWurlies4All@slrpnk.net 11 points 1 year ago
[-] simple@lemmy.mywire.xyz 9 points 1 year ago

some people seem not to get the point of "millions of users", which presumably includes non-techies that do not use adblockers. I mean that without ads (or mining?), no instance would be able to scale to the point where it can compete with Reddit for example. If you were to want that.

The point of Lemmy is NOT to have a single instance compete with Reddit! That would just be Reddit V2 then. There just needs to be more instances to distribute the user load more evenly. Running a small/medium sized VPS costs about as much as a Netflix subscription.

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[-] polygon@kbin.social 9 points 1 year ago* (last edited 1 year ago)

no instance would be able to scale to the point where it can compete with Reddit for example

Well I think that's part of the point of the Fediverse: No single server has to scale that much. Sure, the big ones are going to get big and stay big, but no one Lemmy server is ever going to have as many people using it as Reddit does. That means the cost of each instance is going to be tiny in comparison to what Reddit spends to keep one big monolithic site running (which is easily in the millions). Fediverse will distribute users across many instances/platforms which also distributes the cost. Not only do users have many Lemmy instances, they've also got kbin, and mastodon, plus any other platform that joins ActivityPub.

Reddit/Facebook style monolithic sites are not viable. You see time and time again these platforms desperately trying to monetize because it's so expensive to run. Fediverse can have millions and millions of users, but no single entity will have to foot that bill.

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[-] dukethorion@lemmy.world 9 points 1 year ago

Ads on Reddit were one of the reasons that third party apps were so popular... They didn't show them.

The whole point is to get away from Reddit, not just make several smaller copies. No thanks. I've donated already, and I'll donate again (to Jerboa, Lemmy devs, and instances if they prove their worthiness.

[-] NightOwl@lemmy.one 8 points 1 year ago* (last edited 1 year ago)

Someone who even takes the step into getting into the fediverse is probably using ad blockers for the purposes of security alone on a daily basis. I don't see them disabling it.

[-] LostCause@kbin.social 7 points 1 year ago

I am very much certain that once there is a lot of users here, corporations will show up to run ads. Then I‘ll go to an instance which defederates from them, cause I‘m not dealing with this.

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[-] zkikiz@lemmy.ml 6 points 1 year ago

Text is cheap. It doesn't cost a ton of money to run these instances at least not yet, so people can do it as a hobby or with a few supporters.

It does however pay to ask your instance admins what their plans and policies are for moderation, defederating, finances, backups, having a money buffer in case things need to be spun down, and having multiple admins in case of disaster.

[-] I_Miss_Daniel@kbin.social 3 points 1 year ago

The image hosting might cost a bit though. Maybe instances can farm them off to places where storage is cheaper, or have premium membership options that includes image hosting. I would happily pay an instance a small amount to cover the convenience of being able to add images to posts and comments directly.

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[-] psyonity@lemmy.world 6 points 1 year ago

Personally as a uswe I think running ads is not a bad idea, just if I would pay already (through donations for example), I prefer to have the option to show no ads.

I can imagine the current server owners either be decently supported by donations and/or see hosting a lemmy server currently more as a hobby.

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[-] EnigmaNL@kbin.social 6 points 1 year ago

If they start running ads it's only a matter of time before they become shitty like Reddit. Ads is where it starts.

[-] tallwookie@lemmy.world 5 points 1 year ago

sorry, I block all ads by default. if I get popups indicating that I need to whitelist, I block elements until I never see that crap again or the site is unusable, after which I find a different site.

no ads. never

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[-] AnonymousLlama@kbin.social 5 points 1 year ago

I think what would be useful would be a transparent system where the instance owners would keep a record of how many users / interaction they're getting and how much it's currently costing.

That way if they say they're supporting 20,000 users and we need a VPS instance that costs X a month for the current number of requests, you can somewhat forecast the need for expansion

I get the idea isn't to make mega servers like Reddit, but if people like the UI / experience of a single instance it's hard to tell them to go elsewhere. Having transparency about actual costs would be useful, you could have a little widget on the sidebar or footer showing how much it currently being donated.

[-] Mintyytea@kbin.social 3 points 1 year ago

I think the instances themselves don't feel much different (for example the UI for lemmy.world and lemmy.studio is like exactly the same), but I feel like maybe there needs to be some quality of life tools to help a new instance succeed with more ease.

  • Like it's hard to know that the instance exists, so it'd be nice if the UI makes signing up for one as easy as possible,
  • One big con at the moment too is it's actually kind of hard for me to find communities in a small instance. The large instances somehow people already added like all of them, so I can search for pretty much all of them. I think to encourage joining new instances, ideally should give the creator an easy way to like just add every single community across different aggregators. Maybe even a bot that just automatically does this so it doesn't have to be updated, or at least give the creator of that instance that option if they so choose
  • Give easy way to migrate account. For example today I just learned about a website with a list of the kbin servers, and thought maybe I should move from kbin.social to put less strain on it. However, I made my kbin.social account with my gmail, and I prefer to be lazy and just log in through gmail. I can't make a new account on say kbin.chat with that same gmail account actually, so I'd have to use another email account, and I didn't want to do that. Also in my 2 days on kbin, I made a community, and if I just abandon my kbin.social account, I don't know who would be the "mod" of that community now. There's already some data I'd like to not have to start over on
[-] Soltros@lemmy.world 4 points 1 year ago

I think I'd rather have an optional membership to support the instance with perks or something. Not reddit gold though. Lemmy silver?

[-] bumbly@readit.buzz 4 points 1 year ago

The epitome of a reddit user...

[-] MargotRobbie@lemmy.world 4 points 1 year ago

I'm guessing that ads/sponsored posts would probably take the form of companies setting up their own Lemmy instances and pays to federate with other instances, and my could-be-unpopular opinion is that it's fine as long as it's fair, since if they have to abide by upvotes/downvotes as everybody else it forces the companies to make good contents, and that if they get too annoying/spammy they'll just get defederated or people will vote with their virtual feet and go elsewhere.

And the good thing about this approach is that you can make sure you get real interactions with real people at these companies for tech support, otherwise the ads would be completely useless.

[-] BedSharkPal@kbin.social 3 points 1 year ago

I would be very curious to see the cost of running an instance, especially as the user base grows

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[-] cappslocke@lemmy.sdf.org 3 points 1 year ago

Instead of ads Lemmy operators should be paid for hosting. Users should be asked for funding on a periodic basis (perhaps a small number of subscribers could fund the entire hosting for all.)

No one should assume this is all free forever.

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[-] tal@kbin.social 3 points 1 year ago* (last edited 1 year ago)

I wouldn't be surprised if someone will do an ad-supported service. Or just do a straight-up subscription service -- I mean, Usenet providers do that. Means that you don't risk having your instance just vanish, someone handles security updates and load issues and so forth. Different models could coexist at different levels of reliability and performance and whatnot.

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this post was submitted on 18 Jun 2023
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