ArcaSpace is one of the most well known aerospace companies, and 98% of our audience is male. Through the ArcaFashion line we aim to expand the ArcaSpace brand recognition among women too. Now women don't necessarily have to be passioned about rockets to find out about ArcaSpace, now they can wear ArcaSpace.
By wearing ArcaFashion, our exclusive customers send out the message of wonderment and success.
This might be the most cringe move by an "aerospace" company that I've ever seen.
Edit: There's a video too.