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Because they couldn't. He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell. The CEO of PD actively called the tip line.

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[-] kreskin@lemmy.world 2 points 1 day ago

So its merely attempted snitching. The CEO failed at it, but I'll still give his company full credit for trying, and never buy one of their products ever. I hope they go bankrupt.

[-] CarrierLost@infosec.pub 37 points 3 days ago

No one is wondering why a backpack has a serial number to begin with? Vehicles, sure. Electronics, ok. But a backpack? Why does it even need a serial number?

It’s essentially a clothing item. My t-shirts don’t have serial numbers. I’m just finding it a bit insane that a backpack would have a unique serial.

[-] SpruceBringsteen@lemmy.world 12 points 3 days ago

They have a pretty robust used gear swap program and their products come with lifetime warranties.

[-] bob_lemon@feddit.org 13 points 3 days ago

Neither of which actually requires a unique ID registered to a name.

[-] CarrierLost@infosec.pub 6 points 3 days ago

Yeah… that should be tied to the product, not a person. And it doesn’t need a unique serial number. Take the old one back, verify it’s not a fraud, send the replacement. If it’s a fraud, destroy it and let the customer know why, then offer them credit on a genuine piece.

A backpack company doesn’t need to know who I am.

[-] Eezyville@sh.itjust.works 9 points 3 days ago

I predict that soon there will be legislation outlawing the removal of unique identifiers on articles of clothing.

[-] RememberTheApollo_@lemmy.world 6 points 3 days ago

Screw that. Learn to sew.

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[-] wicked_observer@lemm.ee 3 points 3 days ago

It’s so people can’t commit fraud mostly. There’s an epidemic of people buying something from a place like Amazon and then 2 years later buying it again and returning it but sending the old one back instead.

This allows tracking of that. Otherwise the company loses money and has no recourse. I get it from that perspective. Even some phone cases have the same thing. Apple cases. Pikata cases. Many things and it is for this reason mostly.

Not so they can track theft or hopefully track you.

[-] CarrierLost@infosec.pub 5 points 3 days ago

If that’s their approach, I’ll just refrain from doing business with a company whose default position is that their customers are intending to commit fraud.

[-] Gradually_Adjusting@lemmy.world 229 points 4 days ago

Again we see CEOs have solidarity with their class.

Something to think about.

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[-] aramis87@fedia.io 190 points 4 days ago

The bag they eventually located [looked] just like Peak Design’s crowdfunded “Everyday” V1 model [and] was likely bought between 2016 and 2019. Dering [...] called the NYPD tip line to share what he knew and vowed to do “whatever is possible” to identify the shooter, including consulting Peak Design’s legal team to see what he could share with police.

Headline correction: He denies specifically snitching on Luigi, but would eagerly have done so if they were able but found that he didn't have the data.

[-] Avg@lemm.ee 51 points 4 days ago

Now I don't feel bad about buying a rip off of their camera clip.

[-] ramsorge@discuss.online 167 points 4 days ago

Just so everybody knows, when you decide to do your own homework, you should go to your local thrift store and purchase the most Generic clothing and Accessories that you can. No High end brand names. Something mass produced.

And ffs, don’t leave shit at the scene.

I admire his ability to complete a project, but I have some notes.

[-] rumba@lemmy.zip 41 points 4 days ago

And have more than one fake ID, and multiple changes of clothing stashed on the escape route. And ditch the firearm in the bag with a rock in the river at night. Don't try to hide out in bum fuck Pennsylvania. And don't carry your manifesto with you, I don't wander around outside unmasked when it's cold enough to be masked. Probably don't etch the casings yourself. Matter of fact don't drop casings for the gun you used.

Assuming he actually made these mistakes there's a whole lot of hindsight to go around.

[-] MutilationWave@lemmy.world 23 points 4 days ago

If you get stopped by police a week later, after you've ditched everything including fake IDs, just use your real fucking ID.

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[-] Randelung@lemmy.world 14 points 4 days ago

And no digital money. Cash only!

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[-] psmgx@lemmy.world 10 points 4 days ago* (last edited 4 days ago)

Lol remember all the memes about how this is a true professional

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[-] ayyy@sh.itjust.works 13 points 4 days ago

Explain to me how you chose which words to capitalize.

[-] LifeInMultipleChoice@lemmy.dbzer0.com 5 points 3 days ago* (last edited 3 days ago)

I believe he's half cummings.

edward believed that things of Importance should be capitalized to emphasize what he was saying and that the start of a sentence or pronouns Don't need to be capitalized if not used in a way of importance.

Mostly I just wanted to ejaculate these words onto screen to make a cummings joke though..

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[-] 2pt_perversion@lemmy.world 24 points 4 days ago

If we're giving notes being caught with the gun and the manifesto also bad. And then going to sit down and eat at a McDonald's while on the run. And wearing a mask in Altoona where he probably could have just walked in with his face showing an not gotten caught because the surveillance photos from the NYPD looked so different. And then giving a police officer a fake ID which gave them probable cause for everything...yeah police are going to catch the fake ID...

He's obviously not a professional hitman. I wonder if NYPD/Feds would have been able to track him down eventually anyway with the evidence left in New York.

[-] ramsorge@discuss.online 11 points 4 days ago

Probably not. If he stayed inside no one would have found him

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[-] bobs_monkey@lemm.ee 20 points 4 days ago

Not that I'm advocating anything, but it certainly does make sense to have a change of clothes stashed nearby to change your appearance rather quickly. Just need an effective means of discarding them (maybe set it on fire inside a dumpster? I dunno).

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[-] Duamerthrax@lemmy.world 9 points 4 days ago
[-] ramsorge@discuss.online 11 points 4 days ago

Yes lots of cash. Preferably washed. (Large bill from bank broken into a smaller set of bills that didn’t come out of the atm, since banks can track serial numbers)

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[-] index@sh.itjust.works 126 points 4 days ago

"He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell."

The fuck?

[-] teawrecks@sopuli.xyz 32 points 4 days ago

OP is misquoting and misinterpreting what was said here.

We cannot associate a product serial number with a customer unless that customer has voluntarily registered their product on our site

But they said that wouldn't even apply if he had registered because his bag was a V1, and

we did not implement unique serial numbers until V2

[-] Blackmist@feddit.uk 39 points 4 days ago
[-] humorlessrepost@lemmy.world 20 points 4 days ago* (last edited 4 days ago)

What other companies have unique optionally-registered serial numbers for warranties? My lawn maintenance equipment (Ego), my luggage (Briggs and Riley), and my wine glasses (Waterford), off the top of my head. It’s not uncommon, and, again, optional.

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[-] Bassman1805@lemmy.world 18 points 4 days ago

Almost every company? It's called a serial number.

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[-] robocall@lemmy.world 98 points 4 days ago

Why would I want a company to track my backpack? How is that a feature?

[-] elvith@feddit.org 50 points 4 days ago

I don't think that 'tracing' here means something like 'there's a GPS tracker in every backpack'.

You could see this type of backpack in a CCTV shot. Later the police recovered a backpack - that they thought was the one on CCTV - and now need to find the owner. If it was registered at the company by the owner, they may have been able to say "oh yes, that serial number is registered to a customer. Here's their name and address they told us when registering at $date". If the customer never registered their bag, the only piece of information they could give out would (maybe) be something like "This bag was sent to an Amazon warehouse at $date, ask them if they know who bought these bags around $date"

[-] ChicoSuave@lemmy.world 36 points 4 days ago

Ah yes, product registration. Good to know me absentmindedly not registering is fighting against police tracking and CEO business strategy.

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[-] SpaceBishop@lemmy.zip 21 points 4 days ago

They don't. Nearly everything that you buy has a unique serial number, and if consumers are buying direct from manufacturers it could, in theory, link a consumer to a serial number. It's unlikely that they could make those connections, though. Peak sells direct, but they also sell through 3rd party stores and distributors, where there is an abstraction between the serials and consumers.

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[-] Cruxifux@feddit.nl 82 points 4 days ago

Imagine letting it get out that you, as a CEO, actively called a tip line personally, in the most limped dick, impotent, wienery way possible, to try and help the police arrest a man who became a working class hero for murdering a CEO. That dude might be the biggest sissy that ever lived.

[-] MutilationWave@lemmy.world 27 points 4 days ago

Terrible businessman too. He could have said nothing and sales could go way up because his backpack got huge media coverage. But he had to be the little tattletale bitch he's always been, calling the cops. Hope he goes bankrupt because most people who see this shit won't buy his backpack. SEO- Peak Design shitty products

[-] GrammarPolice@lemmy.world 53 points 4 days ago* (last edited 4 days ago)

This is an astronomical level of dick-sucking. From a CEO no less

[-] mosiacmango@lemm.ee 32 points 4 days ago* (last edited 4 days ago)

Class solidarity. The rich work together to fuck over the poor. The poor, being poor and having way more people and way less time, squabble amongst themselves.

The rich amplifies and intensity that internal battle so the poor don't realize that they already won, if they just work together.

You can watch it in action as all these tech billionaires fly out to meet with the presidential billionaire at his mansion and leave token millions in greeting. Im sure this "peak design" fuckwit will join them, given the chance.

[-] Red_October@lemmy.world 15 points 4 days ago

Was anyone saying that the bag company was tracking the guy? It sounds to me like this is just a quiet way to confirm that it was their bag in case all the comments about this being the new hot fashion play out.

[-] davidagain@lemmy.world 38 points 4 days ago* (last edited 4 days ago)

No, but the CEO of Peak Design called the police to say that he recognised the bag as one of his company's and promised to do whatever he could to help track the CEO-killer down.

He just couldn't help because V1, unlike V2 of the bag, doesn't have a unique serial number on it so he wasn't able to supply a name and address after all.

"Don't worry," say Peak Design in their announcement, "if your bag is stolen, you can contact us so we can delete your personal data and you won't get reported to the police erroneously."

It turns out that Peak Design are very keen to be on the cops' side on this one. Maybe they think they have more CEO customers than healthcare insurance denial victim customers.

I'm not sure that's the publicity win they seem to think it is.

[-] afk_strats@lemmy.world 35 points 4 days ago* (last edited 4 days ago)

Pretty much any Peak Design product has a alternative that is on par in quality and usually cheaper. Their bags, strap and clip system, and their tripods. You may want you to look into those next time you're shopping.

Edit: PetaPixel interviewed him and he came across as a massive douche.

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[-] wicked_observer@lemm.ee 3 points 3 days ago

People are so misinformed here. I bought a v1 long time ago in like 2018 from a local store. Paid cash no one asked my name and it has a unique serial number.

I know this because it has some discoloration that I recently found out was a known issue with the color I bought. I hit them up and told them I bought it in 2018 from a local store and don’t have the receipt.

They just asked for pictures and my information like name and address to send the replacement.

Instead I asked for credit since the V2 isn’t the exact same. They said ok and gave me the credit for the full price of a new one. Super easy.

[-] fmstrat@lemmy.nowsci.com 4 points 3 days ago

How is that misinformed? The V1 does not have unique ids automatically tied to the purchaser when purchased direct. The v2 does.

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this post was submitted on 14 Dec 2024
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