The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.
Oh good, I was worried the slide into dystopia might be slowing down for a second there.
Imagine driving to the doctors, you have a killer headache so the radio is muted, you drive past a set of shops near a red light.
"COME OVER TOCRAZY MIKES INSANE CRAPAGANZAAAAAAAA" *obnoxiously loud music plays behind the screaming mans words*
Ah i see, time for ford to go down in the history books.
Not like that will happen, but i truly think they deserve that as a result for even considering this.
I'm already sick of the amount of ads that find a way into my private living space, but i've managed to negate 90% of them.
"We need to make money" yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.
I work too much and make too little to allow them to invade my private space.
Time for a law to be passed that kills off this bad idea permanently.
The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.
They should also ban the use of tablet computers in place of proper displays and controls in vehicles.
Time for a law to be passed that kills off this bad idea permanently.
With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.
For those who don't understand Ford's strategy here: Ford has tons of goofy patents like this, and they're just waiting for someone else to do this so they can get royalties.
They're patent trolling bad ideas...
That's a lot more clever than actually building this grotesque idea.
Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.
Having said that, it's still Ford, and once it's generally accepted for this type of ad to be displayed they'll jump on it real quick.
I've been saying it for years - business people are the scum of the earth. The whole situation is so stupid. Why do we train people how to ~~make~~ take as much money as they can... why not teach them to not be assholes instead?
I knew someone who taught Marketing at a business school and we had some really weird discussions. They do teach students not to be assholes. They do teach ethics. They do teach respect for the viewer. But what they teach for Marketing is very different from what we experience from Marketing.
From my experiences it goes more like this "In an ideal world, we'd behave this way. We're not in an ideal world though and your competitors have no problem doing this so you should know what to do, in case the market determines it's the best course." with a knowing wink thrown in.
No plan or ethical framework survives contact with the shareholders.
Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.
That's what I was going to ask, should people start patenting things in order to prevent companies from using them?
Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.
So it is out of realm of what's possible for normal person.
It's not that expensive in the US. A few hundred is typical, and you don't need a lawyer (though spending the money on one up front will save you from spending more when you screw it up the first few times).
It's not that expensive in the US. A few hundred
Ok, that's less than what I would have expected, but still more than what most people want to invest into something that's basically a joke.
I think you can sue to invalidate a patent in that situation
Although the chances of me buying a Ford are extremely small, the odds of me getting a car with ads are 0%
If other people buy these, you won't have much of a choice for much longer. I predict every auto manufacturer jumping directly onto this bandwagon if it doesn't sink Ford's sales (it won't).
People like you and I are going to end up driving 2005 Honda "classic cars" 30 years past their lifespan.
As Ford doesn't suck enough lol
That's Ford's version of innovation, finding new ways to suck more
Please don’t badmouth Ford for using their first amendment right to freedom of speech you un-American swine /s
Ford stopped making the types of vehicles I want to own several years ago.
Until my current vehicle, every previous vehicle (over a period of 43 years) I've owned was a small, low options, affordable, fuel efficient 4 cylinder Ford.
Since they stopped making anything like that to focus on F150s and bigger, I now own a Corolla.
"Your brakes operation will resume after this 10s ad"
Don't worry they will have an ad free subscription service where for an extra $100 a month you won't be shown any ads.
Just take the 1 door free option.
It looks like you're about to die in a horrible 40-car collision! Don't fret, though! Mutual Assurance can protect your family for just pennies a day! You'll really regret not signing up for this policy!
We regret to inform you that your claim has been denied as your policy does not cover accidents due to distracted driving. Please refer to the attached dash cam footage showing claimant watching a Mutual Assurance ad while the vehicle was in motion. Have a nice day and thank you for choosing Mutual Assurance!
Those Chinese EV imports from BYD are looking better and better.
Well to bad my 2004 Ford Focus that I just got working doesn't even have a motorized window opener. I plan to keep that car as long as I can.
when the time comes, convert it to an EV for a small cost with a huge return
I'm looking forward to having the ads from Cyberpunk 2077: "Sweet sweet sweet clean SPEED! 'Cause life is too short to be slow."
The worst* make of cars is now hoping to fuck over their consumers even more.
* can't change the fucking battery unless you take half the fucking engine area apart.
Really? My battery is under my spare in the trunk.
My lithium batteries on the other hand I think you have to remove the back seats to access, but I honestly hope I can afford to trade it in before I need it.
So phones are illegal but not this? What in the actual fuck is going on right now. We are being forced so many damn ads it's nearly impossible to get away from them. Now I need to worry about someone trying to hit skip instead of focusing on driving. As a motorcyclist I'm now even more terrified. Half the drivers now already don't look up from their phones....
The all new Downy fabreeze! Bam! 💥💥💥💥💥🤣.
Bleeding to death while Listening to a fabreeze commercial.
"I'll be right with you, grampsi, just wanna hear this laundry jingle one last time!"
Big ass roof screen that goes "psst! Hey! Look! New coke is here!"😄
I hope they're just patenting this to prevent other manufacturers from doing it.
We had that. It was called radio. And then Satellite radio. If we could not continue this that would be awesome. Buy an EV they said. No thanks. No new cars of any kind for me.
This sort of crap has fuck all to do with EVs. Why do so many people seem to think that EVs are being enshittified any more than cars with combustion engines?
if they give people those cars freely, why not
edit for the downvotes : i'm not proAdvertisement. I'm just considering a situation where, let's say in a city with a shared car service, you rent cars for a couple of hours you need, instead of owning a car (it already exists in some cities). I guess some people would be willing to see a couple of ads instead of paying for the rental and in that case: why not
they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that's what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that's exactly what they're going to do
Fucking hell you’re right
Free for the first year and they will eventually charge for the "Standard subscription with ads". You can always upgrade to premium. Hopefully, the adaptive suspension will then start working!
My dream car is, ironically, either a 1969 Mustang Mach 1 or a 1970s Australian Falcon XB. Note that these cars don't have any smart shit in them.
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