433
Ford Patents A Way To Bring Ads Inside Your Car
(insideevs.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 04 Sep 2024
433 points (100.0% liked)
Technology
59056 readers
2743 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
This sort of crap has fuck all to do with EVs. Why do so many people seem to think that EVs are being enshittified any more than cars with combustion engines?
Ford has an abundance of EV's and has been making EV's for a couple of decades now. Automakers track all types of information about drivers, and it's exhausting and all the new EV's have all kinds of new tech specifically to track drivers just like ICE vehicles. The push for EV's is pretty strong right now, and that's the point of my comment. There's a lot of media telling people that if they're gonna buy a new car it should be an EV. Teslas are apparently being towed so that law enforcement can use the sensors and cameras to collect information and evidence of crimes. Then this news hits, coupled with an article a couple of weeks ago about how they've also patented a way for cop cars to more accurately determine who's speeding and this whole present is a dystopian nightmare.
You may only want to think about the good that EV's do, but not all of us are so blindly optimistic. EV's are one place where Automakers in particular are making new strives to add more tech to vehicles. Yes in a lot of cases more so than ICE vehicles.
Somehow you took "no new cars for me" to mean just EV's and that makes me question some things about you.
Ah yeah I did misread you. My apologies.
Though I don't quite agree that EVs are getting more tech than ICE counterpaets. Remember BMW's scandal around subscription heated seats? That definitely was not an EV-specific or EV-biased thing. That's only one example, of course.
Another is Toyota locking remote start behind a subscription - when the remote start was entirely over local radio signals between the car and the keyfob. Definitely not an EV issue.
Or, multiple automakers being caught spying on drivers and selling the data. Much broader than EVs.
On another note, EVs are better for noise, pollution, and climate but they still emit brake dust and tire particles, and they weigh more so they cause a bit more wear and tear on roads. More transit and less cars is vitally necessary, and that includes EVs, so I hope I'm not an EV zealot - just been driving the things for eight years and weirded out by bad info about them
Tesla's had the EV market majority for awhile now. They're the poster child of more tech in cars, especially when all the other EV's on the market are following suit to try to play catch-up. Although I agree with you that paywall of car tech that we have had for decades absolutely is not an EV thing, more sensors and cameras specifically is. The other stuff is just terrible marketing firms trying to force subscription services into things that didn't ever have them before.
Tesla in particular has spearheaded this movement with the self driving car angle and it's been Ford trying to catch up ever since. All kinds of correlatations between the Ford Mach E and the Tesla models to start with, and that stuff has absolutely followed in the electric Escapes and F105 lightnings. The larger screens, the 360 cameras, the mountains of sensors and LIDAR, Ford's Blue Cruise nonsense.
Ford wasn't putting random 15" screens in the dash of their cars before Tesla did it and I'd hazard that most other car companies weren't either. It's gotten to the point where it seems like the whole EV industry is trying to imitate Tesla and as far as Ford is concerned I can't say I'm surprised that they came up with the ads nonsense specifically because that's par for the course for a company that's been plagued by the most recalls of any automaker 3 years running or more.
If I'm honest it's gotten to the point where I'll pay to fix my decade and a half or more old ice vehicle before I'll buy any EV. Mini's got problems with their batteries now, from what my brother tells me a lot of EV's go through tires and brakes at an accelerated rate and at his dealer it costs something like $500-700 per axle for brake pads and machined rotors. This is on top of the number of electric vehicles being marketed today that have significabt problems that require whole modules or internal battery components to be replaced which is great under warranty but isn't likely to lead to these vehicles lasting 50-70 years.
I hear about this stuff all the time from the people who fix these cars and a lot of what I hear just makes me not want anything to do with any cars. Unfortunately I don't have another reliable mode of transportation that I can afford and will allow me to have free time so there's that.